Presentation:
Intelligent monetization systems
Hear from our Chief of Product David McGuinness, how to leverage transparency and hybrid pricing models for a sustainable subscription business.
Explore in less than 20 minutes:
- Why predictable revenue is a key to stay afloat in volatile markets
- How hybrid monetization allows for more flexible pricing options
- Why AI is pushing companies to redefine their subscription models
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Transformation is inevitable
Subscription monetization is evolving
Subscription fatigue is not what you think: customers are investing more in subscriptions but have more choices. If they have different options to choose from, they will be more selective about their choice and the perceived value.
On top of that, AI features pose a problem for many SaaS companies: how do you properly monetize AI features that highlight their value and don’t feel like cost hikes?
Find out in David’s presentation
Staying flexible
How to position yourself on a changing market
Hybrid monetization models allow you to personalize your subscription plans, provide options and widen your audience. According to the Subscription Economy Index by Zuora, companies with mixed revenue models grow faster and have reduced their churn rate.
One size doesn’t fit all
In his presentation, David explains why personalization is not just a marketing tool but shapes the customer experience across pricing and subscription plans.
Our Speaker
Insights shaped by real product and revenue challenges.
David McGuinness
Chief Product Officer - Frisbii
David McGuinness is Chief Product Officer at Frisbii and responsible for the product strategy and development of the company's recurring billing platform. His work focuses on scaling subscription business models from billing and payments to lifecycle management and revenue operations while balancing flexibility and operational simplicity.
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