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Churn prediction is one of several measures to reduce churn by providing you with data about which customers are more likely to cancel their subscription. Find out how to use

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Involuntary churn usually involved failed payments or other technical reasons which can be easily fixed to increase your retention.

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With a cart abandonment rate of almost 80 %, European eCommerce businesses are always looking for ways to lead customers happily through the checkout. But what can you do to[...]

A successful business meeting

If you're asking yourself how to improve B2B sales for your subscription business, you need to first look at the stakeholders of every buying decision. In contrast to B2C[...]

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Predictive analytics uses big amounts of historical data to create probability outcomes. So, when the computer makes a prediction, it chose the outcome that is most likely to[...]

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Providing the right payment methods in your online shop or for your digital services is key to increase conversion and reduce cart abandonment. But Europe is a diverse[...]

A woman sits on her couch and opens a package

A discount is a price deduction of a product or product line. Discounts can be used to attract new customers but they should also be used to (re-) engage loyal customers with[...]