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The foundational customer model is a general-purpose AI system developed to understand and simulate customer behavior across time. Rather than building a separate model for different business questions (e.g. churn,

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Some of the best subscription podcasts are: Subscriptions: Scaled Subscription Stories Subscription Talks Subscription Now The Toolkits Show Subscription Radio

A man waving goodbye, his back turned to the viewer

Churn is unpleasant for subscription businesses but at least in most cases, customers actively decide to jump ship. But what can you do when involuntary churn impacts your[...]

A couple buys something online together.

With a cart abandonment rate of almost 80 %, European eCommerce businesses are always looking for ways to lead customers happily through the checkout. But what can you do to[...]

A successful business meeting

The so-called "Buying Center" describes the different people involved in a buying decision at a company. This usually does involves stakeholders from business units (e.g., IT,[...]

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Predictive analytics uses big amounts of historical data to create probability outcomes. So, when the computer makes a prediction, it chose the outcome that is most likely to[...]

A man paying something on his laptop with his credit card

Providing the right payment methods in your online shop or for your digital services is key to increase conversion and reduce cart abandonment. But Europe is a diverse[...]