Hamburger Morgenpost - Subscription business reorganization with Frisbii Media
The Hamburger Morgenpost (MOPO) switched to a weekly newspaper in 2024. As part of this change, they integrated Frisbii Media. Together with Frisbii, they now have a 360° management of all print and digital subscriptions. mopo.de is Northern Germany’s most widely read regional news portal with over 400.000 daily users and up to 7 million unique monthly users.
Products
Media
Region
Germany
Industry
Publishing
MOPO - 24/7 access online and a weekly premium print product
The print market is changing rapidly. Tabloid newspapers like the MOPO are active drivers of these market changes. In 2024, the publisher decided to switch from a daily to a weekly print edition and at the same time optimize their digital services.
With a subscription, print readers also have access to all digital offers and therefore receive up-to-date news next to the in-depth print stories. MOPO also added a daily newsletter that includes former elements of the daily print edition and acts as a compact daily product.
“The biggest advantage of Frisbii Media is the fact that we can manage all our products in one system. Customers for print, e-papers and the digital Plus subscription are all in the system. This also makes it easier to offer product bundles. And it saves us a lot of manual work and provides central data access.”
Dana Schlünzen
Director Product Hamburger Morgenpost
All product types in one system with Frisbii Media
It was especially important for MOPO to manage all products in one system to allow bundle offers (for print and Plus subscriptions) and centralize customer data. The solution makes subscription management easier. It also reduces manual work for customer service, since they now have everything at a glance instead of having to look into different systems for print or digital data.
Challenges & pain points
- Decentralized user data and SSO
- Decentralized billing
- Complicated bundling options
Summary: a high manual effort to manage subscriptions and provide customer service
With the best-of-breed approach, Frisbii Media provided MOPO with many integration options to other publishing applications. The paywall solution Upscore, as well as analytics with Bardohn and opensubs were seamlessly connected and required no further efforts.
Frisbii Media advantages
- A central SSO for all product types
- Centralized billing overview
- Simple product bundling
- Seamless integration of required systems with best-of-breed
- Personal and reliable support
Summary: A better overview and less effort!
“What really differentiates Frisbii Media from other providers is their accessibility. Even if a topic can’t immediately be picked up for the product roadmap, there is someone who listens and talks to us about our needs. You can really feel that the Frisbii team cares about us.”
Dana Schlünzen
Director Hamburger Morgenpost