Read in our article, why WooCommerce subscriptions can increase your overall revenue and attract new audiences.
Why should you offer WooCommerce subscriptions? #
According to the 2025 eCommerce trends report by DHL, 34% of shoppers across the globe have an online shopping subscription. But these subscriptions range from surprise boxes to monthly refills up to delivery and free return subscriptions (e.g. Amazon Prime).
Despite all the talk about the subscription economy, few e-commerce stores are offering subscriptions.
In 2021, 30% of e-commerce companies were “still evaluating” whether to introduce subscriptions in their business model, while 32% were against it. (Source: Statista)
Let that sink in for a moment: over half of the surveyed companies didn’t have a subscriptions system in place even though customers actually do like product subscriptions that make their lives easier (so-called “convenience subscriptions”).
But why would you? You already have a million things to juggle as a WooCommerce store owner. Product fulfillment, customer service, inventory management, marketing. It’s a lot. Most people shiver at the thought of adding yet another thing to their never-ending to-do list.
Here’s four reasons why you should add WooCommerce subscriptions to your store.
1. WooCommerce subscriptions ensure more reliable revenue streams
Predictable revenue simplifies managing your business. It’s easier to forecast your business trajectory, growth and allocate budgets. Subscriptions provide mid- and long-term revenue streams that you can count on.
With one-time purchases, there’s always the risk that a customer will never come back. Even if they’re happy with their purchase, they might forget your company or opt for a competitor.
With WooCommerce subscriptions added, you can make it easier for your customers to get their favourite products delivered regularly. And you have a regular MRR even during seasons that might have lower one-time purchases.
2. Subscriptions provide you with customer data and behavioral insights
If customers purchase from you without registering for a club membership or a subscription, you will not find out much about their behavior unless they comeback for another purchase. However, if they are subscribed, you will learn a lot more about their engagement, their purchases, and their user behavior.
Even more so, you will be able to use data from your best customers to target similar customers.
Stream the full customer case with Nordisk+ Film to see how much difference behavioral customer data can really make on your revenue.
3. Subscriptions increase retention and customer lifetime value
Churn is the percentage of customers that cancel their subscription to your product or service within a given period. You can read more about preventing churn here.
The reason WooCommerce subscriptions help to reduce churn is twofold.
- First, customers are more likely to stick around if they don’t have to remember to order a product.
- Second, by offering special discounts or other value as part of your WooCommerce subscriptions, you will increase the likelihood of long-term subscriptions compared to one-time purchases.
Loyal customers are much more likely to upgrade or buy additional products. If you stay in contact with them via newsletters, you can also invite them to special sales campaigns or even exclusive products or events reserved for subscribers.
This increases their customer lifetime value. In fact, subscriptions can turn the ratio for your customer acquisition costs vs. your customer lifetime value around.
4. You can reach more and wider audiences with WooCommerce subscriptions
The eCommerce market especially in the consumer goods-sector is highly competitive and it can be difficult to differentiate yourself from the competition, especially in smaller markets.
However, by adding your own, unique subscription services, you can not only address your existing customer base but also potentially explore new audiences and markets. Given how many different opportunities you have to introduce subscriptions to your WooCommerce business, you can create something that fits your brand and creates a unique selling point.
- Convenience subscription boxes – subscribe to a product you purchase often and get it delivered regularly to your home without having to worry about anything.
- Surprise subscription boxes – receive new and surprising products that relate to your hobby or passion.
- Exclusive subscription boxes – Receive highly exclusive and limited items at a special price.
- Gift subscription boxes – Gift a subscription to a friend or family member.
- Service subscriptions – Receive services for free (e.g. maintenance, repairs, etc.)
Read more about the many different subscription business models here.
WooCommerce subscriptions with Frisbii #
Subscriptions require a different billing that can be more complex if you rely on manual billing processes or a simple billing solution for one-time purchases.
Frisbii’s payment gateway allows you to accept payments and manage recurring billing for all your subscriptions in one platform. Including detailed customer data, predictive analytics options and many features to increase conversions and retention (discounts, usage-based billing, vouchers, etc.).
Our WooCommerce plugin is easy to activate and makes sure that the Frisbii platform is seamlessly conntected to your WooCommerce store.
Interested? Sign up for a free test account or book a demo with one of our eCommerce experts to talk about your requirements and revenue goals.
