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Birdly – From billing answers to an AI-operated business

Read, how Frisbii’s MCP Server helped Birdly uncover billing issues faster and rethink how AI could run across the business.

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Products Used

Subscription Management, MCP Server

Region

Denmark

Industry

SaaS & Tech

The benefits of Frisbii MCP Server for billing

For a small business, billing issues can be disproportionately disruptive. A failed renewal, missing invoice information or a data discrepancy can quickly turn into time spent investigating across systems, waiting for notifications or relying on someone else to explain what happened.

Birdly sends Danish service businesses relevant public and private tender jobs straight to their phone by SMS and email. Birdly operates on a subscription model, starting with a free seven-day trial, and the entire business is run by one person.

For Birdly, connecting Frisbii to the AI tools they already used day to day changed how their billing works.

Within the first week of using Frisbii’s MCP Server, Birdly surfaced three genuine issues in its own billing setup:

  • A subscriber whose trial end date in Birdly’s database did not match the date held in Frisbii
  • Customer invoices that were missing company names and VAT numbers
  • A failed renewal where the payment decline reason could be identified within two minutes, rather than waiting for a dunning email

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The immediate benefit was simple: billing information became something the business could investigate directly through the AI tools that were already part of its day-to-day work.

“For a one-person company, that turns subscription billing from something I wait on into something I can answer myself.”

Jonas Nielsen

Founder of Birdly

A woman is smiling, working on her computer and taking notes

Connected insights beyond billing

Seeing what was possible through Frisbii MCP Server prompted Birdly to accelerate its own MCP implementation, connecting its admin backend to the AI tools it already used.

Now Frisbii billing and payment data can sit alongside Birdly’s own marketing, conversion, retention and support data in the same AI environment.

That means the assistant can analyse what is happening across the business, connect those insights back to subscriptions, billing and payments, and take action in Frisbii where permissions allow.

Combined with a business’s own CRM, product, marketing or support data, Frisbii MCP Server can help AI assistants understand not just what happened in billing, but provide insights into the wider context around it.

For Birdly, this has created a much more connected way of working. Daily reporting can surface gaps and weak spots across the business, while the same assistant can then help address them.

From asking questions to taking action

Instead of logging into another system, searching through records or waiting for information to surface through predefined workflows, teams can bring billing and payment context directly into the AI tools where they already work.

They can ask a question, investigate what happened and take the next action from the same conversation.

And when Frisbii data is combined with the other business data available to that assistant, billing becomes part of a much wider picture. What started with finding a failed payment has turned into a different way of running the business.

“Once the analysis is done, I can have the same assistant implement the fix directly. Analysis and execution in one loop, without a handover.”

Jonas Nielsen

Founder of Birdly