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Tjekliste

6 tips til at forberede din e-handel til Black Friday og Cyber Week

Vi har set på tal, succeshistorier og bedste praksis for at kunne give dig denne Black Friday-guide til din onlinebutik, SaaS eller medietjeneste.

  • Hvordan handler kunderne under Black Friday og Cyber Week?
  • Hvilke skridt skal du tage for at være klar til salgsrushen?
  • Og hvorfor er det nu, du skal markedsføre dine abonnementer og klubmedlemskaber?

 

Læs det hele i vores hvidbog*.

*(Hvidbogen er på engelsk)

Download nu

Black Friday-statistikker

Få indsigt i købsadfærd

Ifølge forbrugerundersøgelser er det gennemsnitlige Black Friday-budget for europæiske forbrugere omkring 270 €.

At vide dette (og vide, at din butik sandsynligvis ikke er den eneste, som forbrugerne vil besøge) kan hjælpe dig med at planlægge dine rabatter og salgskampagner.

Tjekliste

Forbered dig på travlheden

A well-prepared online shop should not just focus on marketing campaigns but make sure that new customers can navigate on your website, can easily find the right products and discounts and don’t get distracted during their checkout.

(Read our checklist to make sure all your bases are covered)

Download

Hver 2nd

europæiske forbruger planlægger at foretage alle sine Black Friday-indkøb online.

*Scalapay via Statista

59%

af Black Friday-forbrugerne planlægger deres indkøb på forhånd.*

*klavyio

Best practices

Design de rigtige kunderejser

Forbrugerne vil søge og handle forskelligt, så sørg for, at din marketingkommunikation og kunderejser imødekommer forskellige adfærdsmønstre og behov. Især planlæggere og impulskøbere har brug for forskellige tilgange for at foretage et køb.

Gør dig klar til Black Friday og Cyber Week

Download vores engelske hvidbog og tjekliste, så du er sikker på at have styr på alt, hvad der skal til for at gennemføre en succesfuld salgskampagne, der begejstrer loyale kunder og tiltrækker nye.

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