Trendhim – Local payments & flexibility for a Nordic eCommerce champion
Read, how the globally active Danish e-commerce company for men’s accessories found a payment gateway that reduced their costs, was easy to implement and gave them the flexibility to choose acquirers.
Products Used
Payment Gateway
Region
Denmark
Industry
eCommerce
A cost-efficient payment gateway for Trendhim
Trendhim is an eCommerce platform that sells accessories for men online. Founded 2007 in Denmark, the company is currently active in 31 markets across the globe with a line of Nordic brands, including a range of inhouse brands.
Trendhim’s goal to bring Nordic chic to as many countries as possible builds on trust and familiarity when it comes to global web shops.
Trendhim was looking to replace their payment solution for a less costly payment gateway to process single payments across different countries.
To reduce costs and still be able to provide local and global payment options, Trendhim went with the Frisbii payment gateway. Especially Frisbii’s personal and technical support made the solution stand out compared to the competition.
Additionally, the API First approach, easy webhooks and documentation of the Frisbii platform supported the complex migration project across different countries.
A positive side effect of choosing Frisbii was discovered with the acquirer-agnostic payment gateway. The choice of different acquirers and the smart routing to alternative acquirers in case of technical difficulties comes in handy for different markets and reduces performance risks during peak sales events such as Black Friday.
Benefits of using Frisbii:
- Cost reduction
- Easy onboarding, migration and data flows with Open API & webhooks
- Choice of acquirers & smart routing for flexible payment options, market strategies and reduced risk of payment failures
- A wide variety of local payment options to act “local” in global markets
- Personal & local (tech) support
“We went with Frisbii because it is cost-efficient, easy to implement and it gives us many payment options to appear local and gain customer trust in different markets. On top, we got a support that is always there for us and helps with very technical questions.”
Nicolaj Foldager
CFO at Trendhim
“Acquirer flexibility and more control over our acquirer choices are a big advantage to sell in different markets with local payment options. With the acquirer-agnostic payment gateway and smart rerouting options from Frisbii we can reduce payment failures (e.g. during Black Friday) due to acquirer downtime.”
Nicolaj Foldager
CFO at Trendhim
Best practices in market expansions
As Nicolaj tells it, there are many different variables that are important to be successful in a foreign market:
- The web shop/website needs to be in the local language
- Currencies and payment methods should be locally accepted and trusted (which is why acquirer flexibility is important since some markets have their own trusted acquirers)
- The checkout needs to be easy and smooth
- Local delivery services increase trust
- Local support options help solve problems faster and in the customers’ language and increase credibility
“Offering the right, local payment methods is crucial, because it’s a huge conversion driver when you sell globally.”
Nicolaj Foldager
CFO at Trendhim