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Usage-based billing is a pricing model that links price to how a product or service is actually used rather than charging a fixed fee for access alone. Customers pay accordingly

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Churn er en udfordring for abonnementsvirksomheder, men kunderne har selvfølgelig ret til at hoppe fra. Men hvad kan du gøre for at reducere utilsigtet churn?

A couple buys something online together.

Med en cart abandonment rate på næsten 80% er europæiske e-handelsvirksomheder altid på udkig efter måder at lede kunderne gladeligt gennem kassen. Men hvad kan du gøre for at[...]

A successful business meeting

The so-called "Buying Center" describes the different people involved in a buying decision at a company. This usually does involves stakeholders from business units (e.g., IT,[...]

Two people work over documents and analytics graphs

Predictive analytics uses big amounts of historical data to create probability outcomes. So, when the computer makes a prediction, it chose the outcome that is most likely to[...]

A man paying something on his laptop with his credit card

Der er behov for grundig research, så du kan identificere de vigtigste lande for din europæiske markedsstrategi og fokusere på deres foretrukne betalingsmetoder.

A woman sits on her couch and opens a package

A discount is a price deduction of a product or product line. Discounts can be used to attract new customers but they should also be used to (re-) engage loyal customers with[...]