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eCommerce is increasingly about turning one-time buyers into loyal brand ambassadors that will spend more, provide reliable revenue and spread the word.

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A couple buys something online together.

Med en cart abandonment rate på næsten 80% er europæiske e-handelsvirksomheder altid på udkig efter måder at lede kunderne gladeligt gennem kassen. Men hvad kan du gøre for at[...]

A successful business meeting

The so-called "Buying Center" describes the different people involved in a buying decision at a company. This usually does involves stakeholders from business units (e.g., IT,[...]

Two people work over documents and analytics graphs

Predictive analytics uses big amounts of historical data to create probability outcomes. So, when the computer makes a prediction, it chose the outcome that is most likely to[...]

A woman is shopping online.

Der er behov for grundig research, så du kan identificere de vigtigste lande for din europæiske markedsstrategi og fokusere på deres foretrukne betalingsmetoder.

A woman sits on her couch and opens a package

A discount is a price deduction of a product or product line. Discounts can be used to attract new customers but they should also be used to (re-) engage loyal customers with[...]

Perceived value, customer experience, flexibility and lifestyle choices are the main pain points that drive customers to cancel a subscription.