Trends Report:
Subscription trends 2026
Read about the biggest trends for subscription businesses and optimize your customer journeys, payment processes and subscription models.
Included:
- Improve customer experiences and lower churn rates
- Making use of data analytics for informed decision-making
- Increasing customer retention with loyalty programs
- and more
Simply fill out the form to receive your PDF link.
Download your guide
Ahead of the curve
The subscription trends 2026 for your business
In an ever-changing market landscape, understanding what trends are more than buzzwords and can be used to optimize your processes, improve customer experiences and increase your revenue is crucial for long-term business success.
In our trend report, we’ve collected trends that can be directly applied to your business and help grow your revenue.
Churn prevention
Improve the customer experience
Churn is part of any subscription business, however, churn rates can be optimized by simply providing seamless customer experiences.
Identify touchpoints that cause higher churn and remove friction. Listen to customers and make them feel valued to strengthen loyalty and increase retention.
5-7%
is the benchmark of a healthy churn rate.
*Forbes
28%
fraud reduction is possible with the use of credit card tokens.*
*Visa
Tokenization for credit cards
Credit card tokens reduce fraud and churn
Token technologies for credit cards increases data protection for your customers. Instead of the credit card data, customers will connect to their bank with a token. This can reduce fraud attempts by up to 28% and additionally reduce churn because the token automatically registers credit card updates or renewals.
Read more about token technology in our trend report.
Ready for the future with the subscription trend report
Usage-based billing, tokens, loyalty programs and AI - read in our report how these trends can shape your business, increase your revenue and help you strengthen customer relationships.