Rejsekort – A new ticket app for smooth traveling in Denmark
The new app makes it easy for customers to hop on and off buses, metros, light rails and trains with a single swipe on their phone. No paper, no hassle, no dead ends.
Products Used
Subscription Management & Payment Gateway
Region
Denmark
Industry
Public Transport
Rejsekort as an app makes public transport easy
Rejsekort & Rejseplan A/S provides an electronic ticketing system for using public transport in Denmark. Rejsekort as a card has ca. 3 million users.
Rejsekort as a card was introduced to the first customers in 2009 and made traveling in Denmark via different transport operators and ticketing systems easier for customers. The owners of Rejsekort & Rejseplan A/S are comprised of different public transport providers e.g. DSB (national rail), Copenhagen Metro, GoCollective and regional bus operators.
How does it work?
- Rejsekort is a chip card-based ticketing system, so you can travel with different public transports across different regions in Denmark without changing ticketing systems.
- Customers have a personal Rejsekort account where they can transfer money into.
- The smartcard can be read by travel personnel, calculate the cost of the journey and deduct it from the Rejsekort account.
- Customers can choose to allow for an automated “refill” of the account funds once the balance reaches a pre-defined minimum to avoid payment failures.
Rejsekort launched their new app in April 2024
To make the experience even better, Rejsekort collaborated with recurring billing and payment provider Frisbii for a payment process that lets you check in and out with a single swipe on your phone, whether you use the bus, train, metro or light rail.
The app automatically registers the transport type, the station and the start and end of the journey. Even changing the mode of transport while on the go is much easier and doesn’t necessitate a new check-in. Customers can even be reminded to check out, so they don’t forget it.
What do you need to know?
- Since April 2024 close to 6 million travels with Rejsekort as an app
- Rejsekort as an app is available for people 18 and older
- Senior citizens and young persons can travel with a discount
- In 2025, Rejsekort will also be available for check in fellow travelers,children, dogs and bicycles as well as travelers who are eligible for discounts (e.g. people with disabilities)
“Rejsekort & Rejseplan A/S chose Frisbii as a service provider primarily to support the continued digital transformation and modernization of our ticketing and mobility solutions.
Frisbii’s solutions help optimize back-end systems, ensuring better scalability and reliability for the millions of users dependent on public transport in Denmark.”
Rejsekort & Rejseplan A/S
What was the initial reason to launch a new app?
Rejsekort & Rejseplan A/S launched Rejsekort as an app to make traveling with public transportation easier:
- Improved User Convenience: The app simplifies the check-in and check-out process by allowing users to swipe on their smartphones instead of using physical terminals. It also reduces the risk of forgetting to check out by providing reminders and automated check-out features, enhancing the overall user experience. This addresses one of the main criticisms of the physical Rejsekort system.
- High Customer Demand: Surveys indicated significant demand for a mobile version of Rejsekort, with two-thirds of respondents expressing interest. A successful pilot test in 2022 further validated this demand, showing high satisfaction rates among participants.
- Cost and Maintenance Efficiency: The physical Rejsekort system is becoming costly and complex to maintain. Transitioning to an app-based solution allows for easier updates, scalable features, and lower operational costs in the long term, making it a more sustainable alternative.
What is most important for a subscription and payment solution in your line of business?
High uptime and reliability:
The system must ensure consistent availability and stability, as potentially millions of customers rely on uninterrupted access to public transportation services. Downtime could significantly disrupt operations and customer trust.
Financial attractiveness:
It is crucial that the solution offers cost-efficient pricing models, reducing operational expenses while maintaining premium features. Affordability is key to ensuring scalability across diverse customer segments.
Automatic updates for new cards:
The system should seamlessly update and integrate new card types and functionalities. This ensures alignment with evolving customer needs and regulatory standards without requiring manual interventions.
Support for various card types:
Flexibility in supporting different card types is essential to cater to the diverse demands of the public transport ecosystem, ranging from single-trip users to long-term commuters.
