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Checklist:

The media checklist for digital transformation in publishing and media

Get your practical overview of a subscription strategy – with best practices, models and tools for publishers and media houses that want to transform.

In our checklist, you’ll find:

  • How to identify the right target group and develop relevant use cases
  • Which subscription models fit media companies
  • Which platform functionalities are crucial, such as CRM, dunning and self-service
  • How you can automate processes, increase CLV and prevent churn

 

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For a subscription model to succeed, it is crucial to set clear goals from the outset and track them consistently. Structured data management and well-defined KPIs across the entire subscription lifecycle form the foundation. Day-to-day decisions require visibility into key metrics such as subscriber acquisition, churn, trial-topaid conversion, and customer lifetime value. Differentiating advertising channels by both cost and effectiveness is essential, while qualitative insights—like cancellation reasons—add valuable context. KPI dashboards bring transparency to weaknesses and opportunities within revenue streams, enabling strategic management of recurring income. Most importantly, insights must be translated into action, with continuous adjustments to drive sustainable growth.

What to expect

Growth for your subscription model requires more than a paywall

Media consumption is shifting rapidly toward digital content and even print subscribers expect access to digital materials. In our checklist we will show you how to build a customer-centric, sustainable subscription model with a holistic view at your strategy, technology and customer journeys.

Find out why transparent processes and self-service functionalities are closely tied to customer satisfaction and retention are and how automated dunning flows can help you to prevent cancellations.

What do customers want?

Find the right subscription strategy to increase conversions

Flexibility drives conversions which is why more and more media companies are offering different subscription plans that fit different lifestyles.

In our checklist, we present different pricing and subscription models and how they can be used to grow your customer base. Additionally, we’ll provide you with checkout tips that make the purchase process easier and smoother.

Over 70%

of carts are being abandoned.*

10%

annual growth for digital subscriptions.*  

*BDZV

Basics for sustainable growth

The right setup for reliable scaling

All-in-one or best of breed? To implement digital subscription management successfully, you require software that automates your subscription handling and recurring billing, structures your data and makes it easier to optimize your subscription plans.

We present you with different platform types and help you decide which solution fits your publishing model.

Media checklist: step into the digital media future

Discover new revenue streams with seamless digital subscription journeys and the right setup for easy scaling.