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Rapport Black Friday

Black Friday & Cyber week : 6 astuces pour préparer votre e-commerce

Nous avons analysé chiffres, success stories et bonnes pratiques pour vous proposer le guide ultime du Black Friday pour votre boutique en ligne e-commerce, votre SaaS ou votre entreprise média.

  • Comment les clients achètent-ils pendant le Black Friday & la Cyber Week ?
  • Quelles étapes devez-vous suivre pour être prêt face au rush des ventes ?
  • Et pourquoi c’est le moment idéal pour mettre en avant vos abonnements et programmes de fidélité ?

Retrouvez toutes les réponses dans notre rapport.

Télécharger le rapport

Chiffres clés

Des insights sur les comportements d'achat

Selon des études consommateurs, le budget moyen des Européens pour le Black Friday est d’environ 270 €.

En gardant cela en tête (et sachant que votre boutique ne sera pas la seule visitée), vous pourrez mieux planifier vos remises et vos campagnes de ventes.

Checklist

Prévoir le rush

Une boutique en ligne bien préparée ne doit pas se concentrer uniquement sur ses campagnes marketing.


Elle doit aussi s’assurer que les nouveaux clients puissent naviguer facilement sur le site, trouver rapidement les bons produits et remises, et finaliser leur achat sans distraction au checkout.
(Vous trouverez une checklist pour vérifier que tout est couvert avant le jour J).

Télécharger

Chaque seconde

des consommateurs Européens planifient leurs achat Black Friday en ligne.

*Scalapay via Statista

59%

de consommateurs du Black Friday planifient leurs achats à l’avance.*

*klavyio

Bonnes pratiques

Prévoyez les bons parcours clients

Les consommateurs n’achètent pas tous de la même façon : adaptez vos parcours clients et votre communication marketing aux différents comportements et besoins. Les planificateurs comme les acheteurs impulsifs nécessitent chacun une approche spécifique pour déclencher l’achat.

Prêts pour le Black Friday ?

Téléchargez notre rapport pour être certain de couvrir tous les points clés et réussir une campagne qui fidélise vos clients actuels et en attire de nouveaux.

Télécharger
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