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Guide anti-churn

20 astuces pour réduire le churn et booster la fidélisation

Nous avons réuni pour vous des astuces rapides, intelligentes et centrées sur le client afin de prévenir le churn et construire des parcours d’abonnement fluides.

Dans notre guide, vous découvrirez :

  • Comment gérer le churn volontaire et involontaire
  • Comment augmenter vos conversions lors du paiement
  • Comment traiter efficacement les paiements échoués
  • Comment tirer parti des remises et essais gratuits
  • Comment laisser vos clients choisir leur parcours d’abonnement

Téléchargez le guide en remplissant simplement le formulaire.

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Involuntary churn Reasons for involuntary churn: Involuntary churn occurs, when a subscription or membership gets cancelled because of a technical or other mistake that the customer is not aware of. In that case, the customer did not actively churn. This usually can be easily prevented or at least reduced with transparent communication and other measures. A saved credit card has been updated and no longer works The customer made an error when typing in their payment info A payment has failed The customer has overlooked a mail or letter that expected an action (e.g. a signature for a contract change, etc.) Voluntary or involuntary - our tips will give you plenty of ideas how to reduce both churn reasons across different touchpoints of the customer journey.

Prévenir le churn

Comment gérer le churn dans votre modèle d’abonnement

Le churn fait partie intégrante de tout parcours d’abonnement – et ce n’est pas toujours négatif. Mais les raisons varient. Même si vous ne pouvez pas toutes les contrôler, de nombreux leviers existent pour limiter les départs avant qu’ils ne deviennent définitifs.

Dans notre guide anti-churn, retrouvez des bonnes pratiques, des conseils basés sur la donnée et des standards éprouvés du secteur pour éviter les résiliations inutiles.

Surveillez vos KPIs

Mesurer, analyser, agir

Pour reprendre le contrôle de votre churn, vous devez savoir quelles métriques suivre, quels points de contact client optimiser et comment offrir plus de flexibilité. 

Car c’est bien la flexibilité qui nourrit la fidélité : proposez des options adaptées à vos clients et à votre modèle économique.

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73%

est le taux moyen de churn tous secteurs confondus.*

*Client Gauge, 2025

70%

des paiements peuvent être récupérés grâce à un simple rappel.*

*mayob

Processus de rétention

Les bonnes pratiques pour prévenir le churn

Souvent, le churn découle de processus mal configurés ou trop rigides, qui créent frustration et frictions. Avec quelques ajustements simples, vous pouvez transformer ces points faibles en moteurs de fidélisation.


Des rappels de paiement aux technologies de tokenisation, découvrez dans notre guide comment repenser vos processus d’abonnement et de paiement pour réduire les frictions et améliorer l’expérience client.

Maîtrisez votre churn

Téléchargez notre guide anti-churn et découvrez 20 astuces pour augmenter la fidélisation, réduire les résiliations et garder vos clients satisfaits.

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