Churn Guide
20 churn prevention hacks for better retention rates
We provide you with quick, smart, and customer-centric hacks for churn prevention and to create smooth customer journeys.
Read in our guide:
- How to deal with voluntary and involuntary churn
- How to increase checkout conversions
- How to deal with failed payments
- How to leverage discounts & free trials
- How to let your customers choose their subscription journey
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Churn prevention
How to deal with churn in your subscription business
Churn is part of any subscription journey and is not always a bad thing. But the reasons for churn can differ and even though you won’t be able to control all of them, there are plenty of levers to pull before you have to say goodbye to your subscribers.
In our churn prevention guide, we provide you with best practices, data-based tips and tried and true industry standards to keep customers from cancelling their subscription.
Keeping an eye on your churn metrics
Measuring, evaluating & acting
To gain control over your churn rate, you need to know which metrics to monitor, what customer touchpoints to optimize and how to let your customers decide their next steps.
Flexibility is a key ingredient to loyal customer relationships, so make sure you provide options that fit your customers and your business model.
73%
is the average churn rate across different industries.*
*Customer Gauge, 2025
70%
of payments can be recovered by sending payment reminders instead of cancelling or pausing a subscription.*
*mayob
Creating retention processes
The right setups for churn prevention
Often, churn happens because processes are not set up correctly or they cause unnecessary friction that creates frustration. With a few easy changes, you can turn these churn levers into retention boosts.
From payment reminders to tokenization technologies, read in our guide, how you can set up and optimize your subscription and payment processes in a way that reduces friction and increases positive customer experiences with your business.
Master your churn rate
Download our churn guide for 20 hacks that will increase your customer retention, reduce cancellations and keep your customers happy.
