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Guide:

AARRR-Framework: Konversionen, Kundenbindung & CLV erobern

Das AARRR-Framework (auch als “Piraten-Framework” bekannt) bietet Dir eine Reisekarte in 5 Etappen, um Kunden zu akquirieren, zu aktivieren, zu binden und als Markenbotschafter zu agieren, damit Deine Umsätze wachsen.

In unserem Guide liest Du:

  • Wie Du Aufmerksamkeit für Dein Unternehmen und Dein Produkt generierst und damit Leads gewinnst
  • Wie Du Kunden mit den richtigen Anreizen aktivierst und konvertierst
  • Wie Du Kundenbeziehungen stärkst und den Kundelebenswert (CLV) erhöhst
  • Wie Du zufriedene Kunden als Markenbotschafter gewinnen kannst
  • Wie Du neue Umsatzkanäle eröffnest und Deine Preise optimierst

 

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Guide jetzt anfordern

CLV vs. CAC – halte die Balance im Blick Ein nachhaltiges Business stellt sicher, dass die Kosten für die Neukundengewinnung (Customer Acquisition Costs, CAC) deutlich unter dem langfristigen Kundenwert (Customer Lifetime Value, CLV) liegen. Die gängige Faustregel: ein Verhältnis von 1:3. Was Du in die Akquise investierst, sollte mindestens das Dreifache an Umsatz generieren. Gerade im Subscription-Bereich ist das besonders relevant. Denn Rabatte, kostenlose Testphasen oder Freemium-Modelle machen die erste Zeit – insbesondere das erste Jahr – oft zur teuersten Phase der Kundenbeziehung. Deshalb gilt: Die Verlängerung der Kundenbindung über diesen Zeitraum hinaus ist für die meisten Subscription-Anbieter das wichtigste Ziel – und der Schlüssel zu profitablen Wachstumsstrategien.

Das erwartet Dich

AARRR-Framework - eine Schatzkiste für Customer Journeys

Das AARRR-Framework wird liebevoll “Piraten-Framework” genannt, da das Akronym ausgesprochen ähnlich klingt wie der (fiktive) Piraten-Ausruf “Aarh!”. Das Framework dient als hilfreiche Landkarte, um Umsätze zu erhöhen, indem Optimierungspotenziale verschiedener Touchpoints entlang der gesamten Kunden- und Abo-Reise aufgedeckt werden.

Mit unserem Guide wollen wir die Notwendigkeit jeder Phase des AARRR-Frameworks hervorheben, Handlungsempfehlungen bereitstellen und inspirierende Use Cases vorstellen.

Subscription-Tipps entdecken

Die ganze Abo-Reise zählt

Ein entspanntes Kundenerlebnis ist nicht nur bei der Neukundenakquise wichtig. Selbst ein einfacher und flexibler Kündigungsprozess kann einen enormen Einfluss auf Deine allgemeine Kundenbindungsrate und Umsätze haben, denn ein positiver Abschied kann sich schnell in ein herzliches Wiedersehen verwandeln.

Erfahre in unserem Guide, wie Du die Wahrscheinlichkeit erhöhen kannst, loyale Kunden zu aktivieren und zu reaktivieren, um Absprünge zu reduzieren.

Download

20%

aller Konversionen kommen von ehemaligen Abonnenten (im Durchschnitt).*

*Recurly

'9'

am Ende eines Preises (z.B. 9,99) kann Verkäufe um bis zu 24% erhöhen.*  

*Poundstone

Preise & CLV-Optimierung

Erkunde neue Routen, um Deine Umsätze zu erhöhen

CLV (Customer Lifetime Value) ist nur eine Variable Deines erfolgreichen Umsatzmanagements. In unserem Guide erfährst Du, wie Du smart Preise gestaltest, Kundenabsprünge reduzierst und kritische Touchpoints auf der Kundenreise identifizierst, um die Kundenbindung zu stärken.

Erobere Deine Umsatzziele

Lade Dir jetzt unseren Guide herunter, um das AARRR-Framework erfolgreich in Deine Kundenreisen zu implementieren und CLV und Umsätze zu optimieren.

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Features

Subscription & billing management

  • Features

  • Starter

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  • Enterprise

  • Multi-plan creation, add-ons, extras
    Create and customize multiple subscription plans with flexible add-ons and extras tailored to your product or service needs
  • Plan catalogue
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  • Flexible pricing models
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  • Discounts, coupons, promotions

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  • Usage-based billing - 6 models
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    Create billing and subscription schedules with flexeible cycle durations to fit company policy or customer preferences
  • Contract management
    Streamline contract creation, renewal, and management for long-term customer agreements.
  • Trial management
    Manage free trials effectively, including duration, upgrades, and automatic conversions
  • Set up fees
    Include one-time setup fees in your plans and billing workflow with full transparency
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    Drive retention by empowering customers with a portal to manage their subscriptions, update payment details, and view billing history
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  • Multiple currencies (140+)
    Support for over 140 currencies to enhance billing for global customers.

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  • Invoices, credit notes
    Generate and manage professional invoices and issue credit notes for adjustments with ease
  • Email template builder
    Customise up to date email templates for invoicing, credit notes, dunning etc
  • Manual invoice billing (offline)
    For customers paying via offline methods such as bank transfers, checks, or cash, manually generated invoices serve as proper documentation for the transaction
  • Tax-inclusive pricing
    Automatically calculate and display tax-inclusive pricing on invoices for transparent billing
  • Custom tax rules
    Configurable complex tax scenarios, including multi-jurisdictional taxes, exsemptions, and variable rates
  • Reverse charge
    Comply with reverse charge regulations by automating taxes handling for B2B cross-border transactions
  • Email PDF attachments
    Send invoices and credit notes as PDF attachments in automated or manual emails
  • DATEV accounting export
    Export invoices and financial data in DATEV format for seamless integration with German accounting systems
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    Send and export e-invoices in ZUGFeRD format for reporting to tax authorities in Germany and France, ensuring compliance with local regulations
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    In app initiation of applications for KYC processing with one or more acquiring banks, ensuring efficient onboarding for payment processing.
  • 50+ local payment methods
    Offer a wide range of local payment options to cater to customers across different EU regions and preferences.
  • View and manage, transactions, invoices, credit notes
    Dashboard view in real time
  • Intelligent retries
    Input acquirer fees to ensure the best rate per transaction with intelligent retries optimizing payment success (multiple agreemens required)
  • Acquirer failover
    Seamless payment processing if one acquirer fails (multiple agreements required)
  • Risk filters
    Minimize fraud risks with robust, customizable filters for secure payment processing based on business policy i.e. block cards issued in Yes
  • Card tokenisation and card update services
    Automatically update exspired or replaced cards using tokenization and Account Updater services to reduce failed payments and customer churn
  • Cards (12+ supported methods)
    Card schemes, including Visa, Mastercard, xxx
  • Mobile payments (14+ options)
    Mobile solutions such as Apple Pay, Google Pay, and other regional e-wallets
  • Installments (6+)
    PayPal, ClearPay, AEON,

  • Bank redirects (16+ options)

  • Bank debits and transfers

  • Prepay services
    Payments can be made in advance for goods or services before use or delivery
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  • Performance Analytics dashboard
    Key performance metrics covering, subscriptions, billing, payments
  • Payments dashboard
    Track transactions, refunds, and payment method performance
  • Revenue dashboard
    Track how your revenue metrics are trending over time – uncover what drove it.

  • Transaction settlement report

  • Subscription dashboard
    Monitor subscription activity, growth, and subscription lifecycle with a full breakdown for analysis.
  • Billing dashboard
    Stay updated on cash flow and streamline billing processes effectively.
  • Customer health dashboard
    Analyze retention rates and identify churn risks for proactive action and customer lifecycle management.
  • Receivables dashboard
    Oversee outstanding payments and optimize accounts receivable management
  • Chargeback reports
    Available only from certain aquirers
  • Predictive Analytics – Pricing Lab
    Test pricing and discount changes before launch to see their impact on churn, conversion, and revenue.
  • Predictive Analytics - Retention Lab
    Identify at-risk customers early and model interventions to keep them longer.
  • Predictive Analytics - Acquisition Lab
    Coming soon - Forecast customer growth, LTV, and new revenue by plan and cohort.
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  • PCI DSS
    Secure handling of payment card data to meet industry standards
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    Compliant with EU regulations for protecting personal data and privacy
  • SOC2
    Secure data management and privacy compliance with industry standards
  • 3DS 2.3
    An extra layer of security to online payments by verifying the cardholder’s identity during checkout

  • Unlimited private keys

  • 2FA (Two-factor authentication) for sign-in

  • Webhook secret + username and password

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  • Make.com integration access
    From tasks and workflows to apps and systems, build and automate anything in one powerful visual platform.

  • Native subscription integrations with Magento, WooCommerce, Shopware

  • Webshop payment integrations
    Shopify, Magento, Drupal, Prestashop, Vipps, Dynamic Web,

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  • Marketing & CRM integrations
    ActiveCampagn, Freshworks, Hubspot, Klaviyo, Mailchimp, Monday, pipedrive, salesforce, teamleader, Rainbow Riders, Zoho
  • Finance payment plugins
    Xero, Lexware, Dinero, Visma, Kontolink, e-conomic, billy by IEYes, VATSensem meneto
     
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  • Number of seats
    No of user accounts than can access the Frisbii platform from your account

  • 1

  • up to 5

  • Unlimited

  • SSO
    Enable users to access the platform with their master set of login credentials, improving convenience, security, and user experience across platforms
  • Audit logs
    Chronological record of system activities, enabling transparency, compliance, and security by tracking changes and actions performed within the system
  • API documentation for subscription, billing, payments
    Comprehensive API documentation with clear instructions, endpoint details, request/response examples, and usage guidelines to help developers integrate and optimize
  • 9 supported languages
  • Sub-accounts
    Company or subsidiary setups running concurrently

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  • Create and manage users
    Control what actions and permissions each user has
  • Professional services
    Structured onboarding: clear milestones, tailored guidance, and integration approaches to ensure success and quick time to value
  • Migration support packages
    Support for mass data migration

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