Boozt – Loyal customers deserve a boost
Boozt, the Nordic Department Store provides seamless online payment options.
Need
Payment Gateway
Region
Denmark
Industry
Retail & eCommerce
Boozt - Nordic Fashion & Lifestyle meets innovative technology
Boozt is a Nordic technology company that has a multi-brand webstore as well as a fashion outlet. The company has grown remarkable over the last few years and has over 3 million active customers on their web shop.
Boozt focuses on Nordic fashion and brands. In their online department store, customers can browse more than 1600 mid-to premium brands from a complementary assortment of fashion categories including clothing, shoes, accessories, sportswear, beauty products, and home. Especially the innovative eCommerce platform that’s been built inhouse (which is why Boozt Group is a technology company) is part of the Boozt brand and offers a 360° customer view for individual and exceptional buying experiences.
According to co-founder and CCO Peter G. Jørgensen (source: markedsforing.dk), the internal infrastructure is a big reason why Boozt managed to be fast and flexible. “Without it, it probably would have taken us between three or four years to get there.”
“As a merchant, having a reliable payment gateway partner with exceptional support is essential. We’re pleased to say that our partnership has exceeded expectations.
Their understanding of our business needs and their outstanding support have been instrumental in ensuring our payment processing runs smoothly.
Furthermore, their user-friendly portal makes managing transactions and accessing valuable insights a breeze, further enhancing our overall experience.”
Hanui Ye
Payments & Order Management Director, Boozt.com
The advantages of Boozt
Boozt has a varied approach to sustainable and socially conscious fashion.
The company focuses on Nordic fashion and lifestyle brands, thus putting a spotlight on Nordic designers and companies.
As a club member, customers collect points and gain rewards with each purchase.
Customs and import fees are included in the price of the order, reducing “surprise” costs and haggling with the postal service.
Boozt offers Live Shopping which is an interactive experience that enables customers to get feedback from fashion stylists.
Customers can easily make use of gift cards.
Additionally, Boozt offers a special “gift exchange” where people can exchange Boozt gifts from friends with a voucher in case the gift was not quite the right fit.
How does it work?
- The Boozt online store is localized for most European countries, making it much easier for European customers to browse and purchase in their currency and language. A list of all countries that Boozt delivers to can be found here.
- Customers can register either with a regular customer profile or become members of Club Boozt to collect points and exchange them for discounts, and other incentives.
- However, it’s also possible to visit as a guest and do a one-time order. Since Boozt offers some of the most popular payment methods all over Europe (thanks to the Frisbii payment gateway) it’s easy to order with a guest account.
- Customers can also subscribe to newsletters and receive regular discounts, vouchers and special offers via email (there is even an option to receive emails specifically for kids-related products, so parents get a better overview).
What makes Boozt a great business?
Especially when it comes to retail, the global competition has grown exponentially. Customer studies have shown again and again that it’s not just about low prices or good quality but a strong brand experience and identity that creates close customer relationships.
Boozt achieves this by having a clear focus on Nordic brands and products, by being conscious about the environment and social issues, and by having an infrastructure that allows them to make fast and creative changes to their platform, app, and thus the customer experience.
Especially on the European market, a very Scandinavian/Nordic branding helps distinguish Boozt from the competition and open Nordic designers to customers outside of Denmark, Sweden and Norway.
On top of all that, Boozt has the huge advantage of more insights into their customer behavior and a very customer-centric approach to any online experiences due to their self-developed platform. As such, the online shop provides fashion advice, live shopping, and has a structure and layout that is actually quite distinctive in the way it combines trends and overall product overviews.
Its willingness to analyze and adapt to customer behavior can easily be seen by one of Boozt’s biggest achievements in 2024. After their club membership program started in 2023, the company got to one million members in less than a year.
According to Jørgensen, the signups increased significantly, after the placement and timing of the signup was changed to be less disruptive and more organic. In short: Boozt listens to their customers, and it shows in their success.
