Fact sheet:
5 Coupon tips for higher conversions and customer retention
- Acquire & convert
- Retain & reward
- Nurture & reactivate
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Customers love coupons
Coupons - a slice of happiness for your customers
Coupons are truly magic. According to science, the use of a coupon literally makes customers happy by activating the oxycotin “happiness” hormone.
Additionally, customers who find and use coupons usually feel more accomplished and smarter. A happy customer will usually spend a lot more.
Read in our coupon tips fact sheet, how you can use this magic to acquire, nurture & engage your customers.
Across the entire customer journey
Coupons enrich your customer relationships
The amazing thing about coupons is that you can use them along the entire customer journey, from acquisition to retention up to reactivation.
In contrast to discounts – which can have the psychological effect of lowering the perceived value of your products – coupons are always welcome and engage your customers.
38%
of customers said* that coupons make them happier than kissing or cuddling.
*Claremont Graduate University via MediaPost
Read all about coupons
Learn about the customer psychology of coupons
Our coupon blog article goes into great detail about the psychological effects, best practices and basics to set up and use coupons for more engagement, higher conversions and strong customer lifetime value.
Set up your coupon marketing strategy
Download our fact sheet and see at a glance how you can make use of coupons across different phases of the customer lifecycle.