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AARRR Framework

How to increase conversion, retention & CLV like a pirate

The AARRR framework (also known as Pirate Framework) provides you with a five-step roadmap to acquire, activate and retain customers, motivate them to refer your business and therefore increase your revenue.

Read in our guide:

  • How to gain awareness for your company and product and acquire new leads
  • How to activate and convert customers with the right incentives
  • How to keep your customers loyal and happy and optimize your customer lifetime value
  • How to use your happy customers as brand ambassadors
  • How to create new revenue streams and optimize your pricing



Just fill out the form and come on board!

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CLV vs. CAC - make sure to keep the balance A healthy business makes sure that their customer acquisition costs (CAC) are always much lower than their customer lifetime value (CLV). The standard ratio or balance is 1:3 (CAC:CLV). What you invest in the customer acquisition needs to make at least three times the revenue. This is especially important for subscription businesses. Since most use incentives such as discounts, free trials or freemiums, the first months/the first year is the most expensive. Increasing retention beyond that period through different means is therefore the goal for most subscription businesses.

What to expect

AARRR Framework - uncover revenue treasures

The AARRR framework is lovingly named “pirate framework” due to the acronym’s similarity to the pirate utterance “AARH”. It acts as a helpful map to increase revenue by optimizing the customer and subscription journey along different touchpoints.

With our guide, we aim to explain the importance of each step of the AARRR framework and provide you with actionable best practices and use cases, so you have the right tools to optimize your subscription journey.

Discover subscription hacks

Make the entire subscription journey count

A smooth customer experience does not only matter when you want to acquire new customers. Even an easy and flexible cancellation process can have a big impact on your overall retention and revenue since a happy farewell can easily turn into a happy return.

Read in our guide, how to increase the possibility of engaging and re-engaging loyal customers and reducing churn.

Download

20%

of acquisitions are from former subscribers (on average).* 

*Recurly

'9'

at the end of a price (e.g. 9,99) can boost sales by up to 24%.*  

*Poundstone

Pricing & CLV optimization

Dig up new ways to increase your revenue

CLV is only one aspect of successful revenue management. Read in our guide, how you can use smart pricing hacks, reduce churn, and identify crucial customer journey touchpoints that can make or break your retention.

Conquer your revenue goals

Download our guide to successfully implement the AARRR framework into your customer journeys and increase your customer lifetime value and revenue.

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Features

Subscription & billing management

  • Features

  • Starter

  • Growth

  • Enterprise

  • Multi-plan creation, add-ons, extras
    Create and customize multiple subscription plans with flexible add-ons and extras tailored to your product or service needs
  • Plan catalogue
    Easily manage a centralized catalog of all your subscription plans, including updates and new offerings
  • Flexible pricing models
    Flat rate, freemium, tiered, per-seat, volume - whatever your product or service monetisation strategy

  • Discounts, coupons, promotions

  • Entitlements
    Define and manage user access rights and service levels associated with each subscription plan
  • Usage-based billing - 6 models
    Choose from Tiered, tiered step, Volume, volume step, Percentage and percentage step to match your monetization strategy
  • Schedule creation, set cycles
    Create billing and subscription schedules with flexeible cycle durations to fit company policy or customer preferences
  • Contract management
    Streamline contract creation, renewal, and management for long-term customer agreements.
  • Trial management
    Manage free trials effectively, including duration, upgrades, and automatic conversions
  • Set up fees
    Include one-time setup fees in your plans and billing workflow with full transparency
  • Payment reminders
    Automate reminders for upcoming or overdue payments to minimize churn.
  • Dunning schedules
    Configure automated dunning schedules to recover failed payments and reduce involuntary churn
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  • Hosted signup pages
    Create customizable, branded sign-up pages to display your created plans and seamlessly onboard customers, collecting essential details
  • Hosted checkout pages
    Simply configure secure and user-friendly checkout pages, with multiple payment options for smooth payment processing and subscription activation
  • Self-service customer portal
    Drive retention by empowering customers with a portal to manage their subscriptions, update payment details, and view billing history
  • Upgrade, downgrade, cancel, pause, expire
    Provide flexibility with options for customers to upgrade, downgrade, cancel, pause, or expire subscriptions as needed
  • Custom fields
    Add tailored fields to your hosted pages to collect and manage unique customer information specific to your business requirements
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  • Multiple currencies (140+)
    Support for over 140 currencies to enhance billing for global customers.

  • Three

  • Invoices, credit notes
    Generate and manage professional invoices and issue credit notes for adjustments with ease
  • Email template builder
    Customise up to date email templates for invoicing, credit notes, dunning etc
  • Manual invoice billing (offline)
    For customers paying via offline methods such as bank transfers, checks, or cash, manually generated invoices serve as proper documentation for the transaction
  • Tax-inclusive pricing
    Automatically calculate and display tax-inclusive pricing on invoices for transparent billing
  • Custom tax rules
    Configurable complex tax scenarios, including multi-jurisdictional taxes, exsemptions, and variable rates
  • Reverse charge
    Comply with reverse charge regulations by automating taxes handling for B2B cross-border transactions
  • Email PDF attachments
    Send invoices and credit notes as PDF attachments in automated or manual emails
  • DATEV accounting export
    Export invoices and financial data in DATEV format for seamless integration with German accounting systems
  • E-Invoicing (ZUGFeRD)
    Send and export e-invoices in ZUGFeRD format for reporting to tax authorities in Germany and France, ensuring compliance with local regulations
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  • Integrated payment gateway
    Seamlessly process payments through our built-in gateway, designed for quick setup and smooth compliant transactions
  • Acquirer application initiation
    In app initiation of applications for KYC processing with one or more acquiring banks, ensuring efficient onboarding for payment processing.
  • 50+ local payment methods
    Offer a wide range of local payment options to cater to customers across different EU regions and preferences.
  • View and manage, transactions, invoices, credit notes
    Dashboard view in real time
  • Intelligent retries
    Input acquirer fees to ensure the best rate per transaction with intelligent retries optimizing payment success (multiple agreemens required)
  • Acquirer failover
    Seamless payment processing if one acquirer fails (multiple agreements required)
  • Risk filters
    Minimize fraud risks with robust, customizable filters for secure payment processing based on business policy i.e. block cards issued in Yes
  • Card tokenisation and card update services
    Automatically update exspired or replaced cards using tokenization and Account Updater services to reduce failed payments and customer churn
  • Cards (12+ supported methods)
    Card schemes, including Visa, Mastercard, xxx
  • Mobile payments (14+ options)
    Mobile solutions such as Apple Pay, Google Pay, and other regional e-wallets
  • Installments (6+)
    PayPal, ClearPay, AEON,

  • Bank redirects (16+ options)

  • Bank debits and transfers

  • Prepay services
    Payments can be made in advance for goods or services before use or delivery
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  • Performance Analytics dashboard
    Key performance metrics covering, subscriptions, billing, payments
  • Payments dashboard
    Track transactions, refunds, and payment method performance
  • Revenue dashboard
    Track how your revenue metrics are trending over time – uncover what drove it.

  • Transaction settlement report

  • Subscription dashboard
    Monitor subscription activity, growth, and subscription lifecycle with a full breakdown for analysis.
  • Billing dashboard
    Stay updated on cash flow and streamline billing processes effectively.
  • Customer health dashboard
    Analyze retention rates and identify churn risks for proactive action and customer lifecycle management.
  • Receivables dashboard
    Oversee outstanding payments and optimize accounts receivable management
  • Chargeback reports
    Available only from certain aquirers
  • Predictive Analytics – Pricing Lab
    Test pricing and discount changes before launch to see their impact on churn, conversion, and revenue.
  • Predictive Analytics - Retention Lab
    Identify at-risk customers early and model interventions to keep them longer.
  • Predictive Analytics - Acquisition Lab
    Coming soon - Forecast customer growth, LTV, and new revenue by plan and cohort.
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  • Features

  • Starter

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  • PCI DSS
    Secure handling of payment card data to meet industry standards
  • GDPR
    Compliant with EU regulations for protecting personal data and privacy
  • SOC2
    Secure data management and privacy compliance with industry standards
  • 3DS 2.3
    An extra layer of security to online payments by verifying the cardholder’s identity during checkout

  • Unlimited private keys

  • 2FA (Two-factor authentication) for sign-in

  • Webhook secret + username and password

  • End-to-end encryption

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  • Make.com integration access
    From tasks and workflows to apps and systems, build and automate anything in one powerful visual platform.

  • Native subscription integrations with Magento, WooCommerce, Shopware

  • Webshop payment integrations
    Shopify, Magento, Drupal, Prestashop, Vipps, Dynamic Web,

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  • Marketing & CRM integrations
    ActiveCampagn, Freshworks, Hubspot, Klaviyo, Mailchimp, Monday, pipedrive, salesforce, teamleader, Rainbow Riders, Zoho
  • Finance payment plugins
    Xero, Lexware, Dinero, Visma, Kontolink, e-conomic, billy by IEYes, VATSensem meneto
     
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  • Number of seats
    No of user accounts than can access the Frisbii platform from your account

  • 1

  • up to 5

  • Unlimited

  • SSO
    Enable users to access the platform with their master set of login credentials, improving convenience, security, and user experience across platforms
  • Audit logs
    Chronological record of system activities, enabling transparency, compliance, and security by tracking changes and actions performed within the system
  • API documentation for subscription, billing, payments
    Comprehensive API documentation with clear instructions, endpoint details, request/response examples, and usage guidelines to help developers integrate and optimize
  • 9 supported languages
  • Sub-accounts
    Company or subsidiary setups running concurrently

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  • Create and manage users
    Control what actions and permissions each user has
  • Professional services
    Structured onboarding: clear milestones, tailored guidance, and integration approaches to ensure success and quick time to value
  • Migration support packages
    Support for mass data migration

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  • Commit & save
    Exclusive discounts, rewarding long-term partnership with lower rates
  • Contract terms
    Click to accept contract terms & MSA on Starter, Professional, negotiable on premium.
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  • In-app and email announcements

  • Knowledge base docs

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  • Account management

  • Min ARR

  • QBR

  • BETA programme inclusion

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