Checklist:
The Black Friday Checklist for frictionless eCommerce sales
We’ve looked at numbers, success stories and best practices to bring you the Black Friday guide for your online shop, SaaS or media service.
- How do customers shop during Black Friday & Cyber Week?
- What steps do you need to take to be ready for the sales rush?
- And why is now the time to market your subscriptions and club memberships?
Read it all in our Black Friday Checklist.
Download your Black Friday Checklist
Black Friday stats
Get purchase insights
According to consumer surveys, the average Black Friday budget of European consumers is around 270€.
For most online customers, Black Friday and Cyber Monday are not seen as competing concepts but rather a good opportunity to do holiday shopping or buy products that are usually too expensive.
Knowing this (and knowing that your shop most likely is not the only one that consumers will visit) can help you plan your discounts and sales campaigns.
Checklist
Prepare for the rush
A well-prepared online shop should not just focus on marketing campaigns but make sure that new customers can navigate on your website, can easily find the right products and discounts and don’t get distracted during their checkout.
Make sure to offer the right payment methods (and currencies) since lack of preferred payment options is one of the leading causes of shopping cart abandonment.
Since Cyber Week attracts many new customers, any problems with the checkout and transactions will immediately loose not only revenue but potentially new loyal customers.
(Read our checklist to make sure all your bases are covered)
Every 2nd
European consumer plans to do their entire Black Friday shopping online
Best practices
Design the right customer journeys
According to a klavyio survey among European consumers, there’s two types of consumers you need to design your journeys for:
- a.) The Planners (59 %)
- b.) The Impulse Buyers (68 %)
(Note that the percentages imply that some consumers might have planned their shopping but are also open to impulse purchases and vice versa)
Consumers will browse and shop differently, so make sure that your marketing communication and customer journeys cater to different behaviors and needs. Especially planners and impulse buyers need different approaches to make a purchase.
Get ready for Black Friday & Cyber Week
Download our Black Friday Checklist to make sure you cover your bases for a successful sales and marketing campaign that excites loyal and generates new customers.