Checklist
6 tips to prepare your eCommerce for Black Friday & Cyber Week
We’ve looked at numbers, success stories and best practices to bring you the Black Friday guide for your online shop, SaaS or media service.
- How do customers shop during Black Friday & Cyber Week?
- What steps do you need to take to be ready for the sales rush?
- And why is now the time to market your subscriptions and club memberships?
Read it all in our checklist.
Download your checklist

Black Friday stats
Get purchase insights
According to consumer surveys, the average Black Friday budget of European consumers is around 270€.
Knowing this (and knowing that your shop most likely is not the only one that consumers will visit) can help you plan your discounts and sales campaigns.
Checklist
Prepare for the rush
A well-prepared online shop should not just focus on marketing campaigns but make sure that new customers can navigate on your website, can easily find the right products and discounts and don’t get distracted during their checkout.
(Read our checklist to make sure all your bases are covered)
Every 2nd
European consumer plans to do their entire Black Friday shopping online
*Scalapay via Statista
59%
Of Black Friday consumers plan their shopping ahead.*
*klavyio
Best practices
Design the right customer journeys
Consumers will browse and shop differently, so make sure that your marketing communication and customer journeys cater to different behaviors and needs. Especially planers and impulse buyers need different approaches to make a purchase.
Get ready for Black Friday & Cyber Week
Download our checklist to make sure you cover your bases for a successful sales campaign that excites loyal and generates new customers.