Rejsekort – A new ticket app for smooth traveling in Denmark
The new app makes it easy for customers to hop on and off buses, metros, light rails and trains with a single swipe on their phone. No paper, no hassle, no dead ends.
Products Used
Subscription Management Revenue Insights
Region
Denmark
Industry
Retail & eCommerce
Rejsekort as an app makes public transport easy
Rejsekort & Rejseplan A/S provides an electronic ticketing system for using public transport in Denmark. Rejsekort as a card has ca. 3 million users.
Rejsekort as a card was introduced to the first customers in 2009 and made traveling in Denmark via different transport operators and ticketing systems easier for customers. The owners of Rejsekort & Rejseplan A/S are comprised of different public transport providers e.g. DSB (national rail), Copenhagen Metro, GoCollective and regional bus operators.
How does it work?
- Rejsekort is a chip card-based ticketing system, so you can travel with different public transports across different regions in Denmark without changing ticketing systems.
- Customers have a personal Rejsekort account where they can transfer money into.
- The smartcard can be read by travel personnel, calculate the cost of the journey and deduct it from the Rejsekort account.
- Customers can choose to allow for an automated “refill” of the account funds once the balance reaches a pre-defined minimum to avoid payment failures.
Rejsekort launched their new app in April 2024
To make the experience even better, Rejsekort collaborated with recurring billing and payment provider Billwerk+ for a payment process that lets you check in and out with a single swipe on your phone, whether you use the bus, train, metro or light rail.
The app automatically registers the transport type, the station and the start and end of the journey. Even changing the mode of transport while on the go is much easier and doesn’t necessitate a new check-in. Customers can even be reminded to check out, so they don’t forget it.
- Since April 2024 close to 6 million travels with Rejsekort as an app
- Rejsekort as an app is available for people 18 and older
- Senior citizens and young persons can travel with a discount
- In 2025, Rejsekort will also be available for check in fellow travelers,children, dogs and bicycles as well as travelers who are eligible for discounts (e.g. people with disabilities)
What was the initial reason to launch a new app?
Rejsekort & Rejseplan A/S launched Rejsekort as an app to make traveling with public transportation easier:
- Improved User Convenience: The app simplifies the check-in and check-out process by allowing users to swipe on their smartphones instead of using physical terminals. It also reduces the risk of forgetting to check out by providing reminders and automated check-out features, enhancing the overall user experience. This addresses one of the main criticisms of the physical Rejsekort system.
- High Customer Demand: Surveys indicated significant demand for a mobile version of Rejsekort, with two-thirds of respondents expressing interest. A successful pilot test in 2022 further validated this demand, showing high satisfaction rates among participants.
- Cost and Maintenance Efficiency: The physical Rejsekort system is becoming costly and complex to maintain. Transitioning to an app-based solution allows for easier updates, scalable features, and lower operational costs in the long term, making it a more sustainable alternative.
“Frisbii has been our preferred recurring revenue management tool since we launched in Denmark in 2019. They’ve adapted to our growth and consistently provided the best setup for our needs. Frisbii has saved Waitly countless manual hours, and our operation wouldn’t be as effective without a robust subscription management system.”
Tim Myhrvold
CEO of Waitly
How does it work?
Rejsekort is a chip card-based ticketing system, so you can travel with different public transports across different regions in Denmark without changing ticketing systems.
Customers can choose to allow for an automated “refill” of the account funds once the balance reaches a pre-defined minimum to avoid payment failures.
How does it work?
Rejsekort is a chip card-based ticketing system, so you can travel with different public transports across different regions in Denmark without changing ticketing systems.
Customers can choose to allow for an automated “refill” of the account funds once the balance reaches a pre-defined minimum to avoid payment failures.
The smartcard can be read by travel personnel, calculate the cost of the journey and deduct it from the Rejsekort account.
Customers have a personal Rejsekort account where they can transfer money into.
