Det Kollektive Klædeskabet – a membership for sustainable fashion sharing
Det Kollektive Klædeskabet (The Collective Wardrobe) offers paid memberships to create a community of fashion lovers who can hand in their old clothes in turn for points which can be spent in one of the collective’s second hand shops – sustainability meets fashion meets community.
Products Used
Subscription Management
Region
Denmark
Industry
Retail & eCommerce
Det Kollektive Klædeskabet - Fashion meets community
Clothes swapping events have been a staple for fashionistas, economic minds, and environmentalist since decades but most of them happened in small social circles, between friends, colleagues, and family.
But with social media, people have new ways of sharing, swapping and benefiting from a much wider selection of clothing.
The Danish community Det Kollektive Klædeskabet (The Collective Wardrobe) offers a subscription service where members can send in their unused or old clothes to get points and use these points to trade for new outfits from the community in their city (and beyond).
The advantages:
- Get rid of unused or old clothes and know that they will be in good hands
- Have access to different, unique, and maybe even luxury clothing items you otherwise would not have been able to wear
- Change your wardrobe without expanding it
- Create a longer, more sustainable life for clothing and therefore counter the fast fashion trend
- Be part of a local community
How does it work?
- Det Kollektive Klædeskabet works with a simple subscription model (supported by Frisbii). Members can go to the website, choose the store that is closest to them and sign up.
- With a monthly subscription fee of 199 Danish Krone (ca. 27€), members can then access their local shop to drop off clothes, collect points, and trade these points for other clothing items in all shops of the collective.
- The Collective Wardrobe app helps members to manage their points.
- Det Kollektive Klædeskabet even offers specific self-service hours, which were implemented to allow for longer opening hours. The stores can be unlocked via code (provided in the app).
- Subscriptions can be cancelled or paused any time (which the company can easily manage via their subscription management tool alongside with payments, etc.).
What makes The Collective Wardrobe a great business model?
The Collective Wardrobe is a great example of the shift from ownership to usership, which is part of the broader term “Circular Economy”, coined to focus on and increase awareness for sustainable product and supply chains to reduce the carbon footprint and create business models that waste less.
In addition, it’s a way to counteract harmful trends such as fast fashion which create massive amounts of waste each year and force consumers to purchase more often.
