Maddyness, the B2B media that has been energizing the French tech and entrepreneurial ecosystem for 10 years, announces that it has extended its contract with Poool and chosen the Frisbii subscription solution to strengthen its subscription strategy and improve reader engagement. Thanks to this new, fully integrated stack, Maddyness will be able to offer an optimized reading experience and better meet the expectations of its community.
A strategic turning point for Maddyness #
Since its creation in 2013, Maddyness has established itself as the must-read medium for the French entrepreneurial and tech ecosystem, with a loyal and engaged audience. At a time when access to quality information is becoming a key issue, the publication has chosen to focus on innovative solutions to strengthen its subscription strategy while optimizing the user experience.
Poool: dynamic paywall technology to scale consumer revenue #
Poool is a leading solution for monetizing digital content. Thanks to its dynamic paywall “Poool Access”, and engagement platform “Poool Engage”, Poool gives marketing and product teams the autonomy from tech to adapt their content access strategies according to the profile and behavior of each user. Having already worked with over 150 publishers around the world, including The Irish News, ELLE, Euronews and EBRA Media, Poool’s solution is built with industry trends and best practices in mind.
For Maddyness, it’s an opportunity to offer each reader an engaging experience that’s adapted to their interests, and naturally makes them want to go further.
Frisbii: The powerful platform for flexible subscription management in the publishing sector #
Frisbii Media (formerly plenigo) is a benchmark platform for media subscription management. Many major publishers – including Frankfurter Allgemeine Zeitung, BILD, DER SPIEGEL and others – rely on this flexible SaaS solution to implement and develop their subscription strategies.
With Frisbii, Maddyness is rethinking the subscription path to offer a fluid and transparent user experience. From account creation to access management, via a secure payment process, every stage has been designed to simplify the user journey and strengthen the relationship between the media and its readers. In collaboration with Poool, a solid technological stack is being put in place, enabling the French business media to pilot its paywall strategy with agility and build a lasting relationship with its readers.
“For Maddyness, it was essential to rely on a solution capable of supporting our editorial ambitions and our role as a media committed to innovation. By teaming up with Poool and Frisbii, we’ve structured a subscription path that’s smoother, engaging and more in tune with our readers’ expectations. This will enable us to strengthen our ability to provide accurate information, support those driving change, and better connect our communities around the major economic and societal issues of tomorrow.” – Carole Barkatz, Managing Director of Maddyness
With this partnership, Maddyness is supported by a powerful technological ecosystem. The integrated solution sustainably strengthens the media’s digital business model whilst enabling an engaging reader experience, from the first interactions through to subscription and retention.
