{"id":130718,"date":"2026-09-03T16:35:36","date_gmt":"2026-09-03T14:35:36","guid":{"rendered":"https:\/\/frisbii.com\/?p=130718"},"modified":"2026-09-03T16:35:46","modified_gmt":"2026-09-03T14:35:46","slug":"360-revenue-umsatzmodelle-verlage","status":"publish","type":"post","link":"https:\/\/frisbii.com\/de\/360-revenue-umsatzmodelle-verlage\/","title":{"rendered":"360 Revenue Modell Whitepaper DE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"130718\" class=\"elementor elementor-130718\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dee9e5 e-flex e-con-boxed e-con e-parent\" data-id=\"3dee9e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7eb6186 e-con-full e-flex e-con e-child\" data-id=\"7eb6186\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c61dcb0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c61dcb0\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"download\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whitepaper:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e80514a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e80514a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">360\u00b0 Revenue: neue Umsatzmodelle f\u00fcr das Verlagswesen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5a7a4 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0a5a7a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aufmerksamkeit ist die wichtigste W\u00e4hrung im Mediengesch\u00e4ft und zwar nicht nur, wenn es um die Reichweite geht, sondern auch in der t\u00e4glichen Kundenbeziehungen. Leser, die regelm\u00e4\u00dfig mit Deinen Inhalten interagieren, kommentieren und sie teilen, sind in der Regel loyaler und bereit f\u00fcr Up- und Cross-Sell-Kampagnen.<\/p><p>Doch Aufmerksamkeit l\u00e4sst sich nicht mehr allein mit Print- und Digital-Abos generieren. In unserem Whitepaper erf\u00e4hrst Du, warum das klassische Abo neu gedacht werden muss:<\/p><ul><li>Warum Reichweite nicht mehr gen\u00fcgt<\/li><li>Das 360\u00b0-Modell f\u00fcr diversifizierte Umsatzkan\u00e4le<\/li><li>Use Cases digitaler Marktf\u00fchrer<\/li><li>Technologie als Wachstumstreiber<\/li><li>Die Reifegrad-Liste f\u00fcr Verlage<\/li><\/ul><p>_<\/p><p><strong>Lade Dir jetzt das Whitepaper inklusive Checkliste herunter.<\/strong>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5ff7e5 e-con-full e-flex e-con e-child\" data-id=\"a5ff7e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a290930 e-con-full glass-form e-flex elementor-invisible e-con e-child\" data-id=\"a290930\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;animation_delay&quot;:3,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be81005 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"be81005\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hol Dir das Whitepaper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c248718 elementor-widget elementor-widget-shortcode\" data-id=\"c248718\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\nhbspt.forms.create({\nportalId: \"3970785\",\nformId: \"2124e0cd-4fbd-4bed-816c-36ca422c92d1\",\nregion: \"eu1\"\n});\n<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-196bc58 e-flex e-con-boxed e-con e-parent\" data-id=\"196bc58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e3ec94 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"4e3ec94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cadd9cb animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cadd9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/2026\/09\/360-Revenue-Modell-White-paper-DE-1.webp\" class=\"attachment-large size-large wp-image-130720\" alt=\"Vorschau des 360\u00b0 Revenue-Modell Whitepapers\" srcset=\"https:\/\/frisbii.com\/wp-content\/uploads\/2026\/09\/360-Revenue-Modell-White-paper-DE-1.webp 800w, https:\/\/frisbii.com\/wp-content\/uploads\/2026\/09\/360-Revenue-Modell-White-paper-DE-1-300x240.webp 300w, https:\/\/frisbii.com\/wp-content\/uploads\/2026\/09\/360-Revenue-Modell-White-paper-DE-1-768x614.webp 768w, https:\/\/frisbii.com\/wp-content\/uploads\/2026\/09\/360-Revenue-Modell-White-paper-DE-1-360x288.webp 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa99b46 e-con-full e-flex e-con e-child\" data-id=\"fa99b46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:200,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f49f0d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7f49f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Die Monetarisierungsl\u00fccke<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9ecdb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5a9ecdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reichweite allein gen\u00fcgt nicht mehr <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd3cbb elementor-widget elementor-widget-text-editor\" data-id=\"fdd3cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erfolgreiche Verlagsstrategien basieren auf langfristigen, nachhaltigen Abonnements. Doch mit einem steigenden Wettbewerb, der nicht nur um Neukunden, sondern auch um die Aufmerksamkeit der Bestandskundschaft buhlt, ergeben sich neue, notwendige Hebel, um die eigene Markenbindung zu st\u00e4rken.<\/p><ol><li>Die alleinige Vermarktung von Inhalten muss dem Aufbau langfristiger Nutzerbeziehungen weichen, um nachhaltiges Engagement zu erm\u00f6glichen.<\/li><li>Das Kerngesch\u00e4ft digitaler und Print-Abos wird erweitert um neue Produkte, Services und Erlebnisse, die die Medienmarke sichtbarer, nahbarer und interaktiver gestalten.<\/li><li>Das Abonnement bildet das Fundament, um das herum Zusatzangebote strategisch aufgebaut werden.<\/li><\/ol><p>_<\/p><p>Erfahre, wie f\u00fchrende Medienmarken mit innovativen Services und Produkten ihre Umsatzstrategie erweitern und dadurch neue Kundengruppen erschlie\u00dfen bzw. die Kundenbindung st\u00e4rken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cdb13ca e-flex e-con-boxed e-con e-parent\" data-id=\"3cdb13ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5df08c51 e-con-full e-flex e-con e-child\" data-id=\"5df08c51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:200,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a55eb68 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2a55eb68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ums\u00e4tze diversifizieren<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed9d0fb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2ed9d0fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das 360\u00b0 Revenue-Modell <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3748b06e elementor-widget elementor-widget-text-editor\" data-id=\"3748b06e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wer sich auf einen einzigen Umsatzkanal verl\u00e4sst, ist weniger agil, erreicht weniger Kunden und ist schlechter auf neue Wettbewerber vorbereitet. Eine Diversifizierung Deiner Umsatzkan\u00e4le bietet Dir neue Erl\u00f6squellen, mehr Reichweite auch f\u00fcr bis dato unerschlossene Kundensegmente und sie schaffen Optionen f\u00fcr Experimente und Wandlungsf\u00e4higkeit, um schnell auf Marktver\u00e4nderungen zu reagieren.<\/p><p>Unser Whitepaper bietet Beispiele f\u00fcr unterschiedliche Umsatzkan\u00e4le und wie sie in der Praxis aussehen k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4392f93 elementor-widget elementor-widget-button\" data-id=\"4392f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24457357 e-con-full e-flex e-con e-child\" data-id=\"24457357\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60be69d elementor-widget elementor-widget-heading\" data-id=\"60be69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">68%<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd9a03 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1fd9a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>aller befragten Deutschen wollen nicht mehr f\u00fcr ihre Nachrichten zahlen.*<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61861c3 elementor-widget elementor-widget-text-editor\" data-id=\"61861c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>*<a href=\"https:\/\/pressgazette.co.uk\/paywalls\/reader-revenue-germany-dach\/\" target=\"_blank\" rel=\"noopener\">PressGazette<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-628748d e-flex e-con-boxed e-con e-parent\" data-id=\"628748d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0062e84 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"0062e84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f06f81a animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f06f81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/2026\/06\/15.-Media-Media-Community-1.webp\" class=\"attachment-large size-large wp-image-126724\" alt=\"\" srcset=\"https:\/\/frisbii.com\/wp-content\/uploads\/2026\/06\/15.-Media-Media-Community-1.webp 500w, https:\/\/frisbii.com\/wp-content\/uploads\/2026\/06\/15.-Media-Media-Community-1-300x300.webp 300w, https:\/\/frisbii.com\/wp-content\/uploads\/2026\/06\/15.-Media-Media-Community-1-150x150.webp 150w, https:\/\/frisbii.com\/wp-content\/uploads\/2026\/06\/15.-Media-Media-Community-1-360x360.webp 360w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82b9ea0 e-con-full e-flex e-con e-child\" data-id=\"82b9ea0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:200,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-719b8bd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"719b8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Erfolgsfaktoren<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9967a9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b9967a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was machen erfolgreiche Verlage anders? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143f75b elementor-widget elementor-widget-text-editor\" data-id=\"143f75b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digitale Marktf\u00fchrer gibt es auch im DACH-Raum viele. Von Kouneli, deren German Playboy zu den erfolgreichsten deutschen Print- und Digitalmagazinen geh\u00f6rt bis hin zur BILD, die mit global einzigartigen Events und Themenwochen die Branche innoviert &#8211; Erfolgsgeschichten gibt es direkt vor der Haust\u00fcr.<\/p><p>Was diese Verlage vereint ist neben den technologischen Grundlagen auch eine Offenheit gegen\u00fcber neuen Strukturen, Experimenten und der ber\u00fchmte Blick \u00fcber den Tellerrand hinaus. Im Whitepaper liest Du, welche sieben Erfolgsfaktoren die f\u00fchrenden Verlage vereinen:<\/p><ol><li>Digital First<\/li><li>Datenbasierte Entscheidungen<\/li><li>Produktmarketing<\/li><li>Technologiekompetenz<\/li><li>Community Building<\/li><li>Datenkonsolidierung<\/li><li>Neue Umsatzquellen<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a9379f6 e-con-full e-flex e-con e-parent\" data-id=\"2a9379f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-625d1282 e-con-full e-flex e-con e-parent\" data-id=\"625d1282\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-78fd795f e-con-full glass-hiring e-flex e-con e-child\" data-id=\"78fd795f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-40f647e2 e-con-full e-flex e-con e-child\" data-id=\"40f647e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd15197 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"6dd15197\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tJetzt das 360\u00b0 Revenue-Modell herunterladen\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tHole Dir jetzt das Whitepaper inklusive Readiness-Checkliste, um Deine Transformationsreise zu beginnen. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fa406c elementor-widget elementor-widget-button\" data-id=\"19fa406c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF anfordern<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50cebd9 elementor-widget__width-auto elementor-absolute elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"50cebd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"f951c435-55d4-403f-9a5e-88f71bc19142\" data-name=\"Layer 1\" width=\"75.1034\" height=\"75.1034\" viewBox=\"0 0 75.1034 75.1034\"><circle cx=\"37.5517\" cy=\"37.5517\" r=\"37.5517\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Whitepaper:\u00a0 360\u00b0 Revenue: neue Umsatzmodelle f\u00fcr das Verlagswesen Aufmerksamkeit ist die wichtigste W\u00e4hrung im Mediengesch\u00e4ft und zwar nicht nur, wenn es um die Reichweite geht, sondern auch in der t\u00e4glichen Kundenbeziehungen. Leser, die regelm\u00e4\u00dfig mit Deinen Inhalten interagieren, kommentieren und sie teilen, sind in der Regel loyaler und bereit f\u00fcr Up- und Cross-Sell-Kampagnen. Doch Aufmerksamkeit [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[215],"tags":[285,286],"case-study-category":[],"resource_category":[345],"wf_post_folders":[178],"class_list":["post-130718","post","type-post","status-publish","format-standard","hentry","category-downloads-de","tag-billing-finance-de","tag-subscription-management-de","resource_category-kundenerlebnis"],"acf":[],"_links":{"self":[{"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/posts\/130718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/comments?post=130718"}],"version-history":[{"count":7,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/posts\/130718\/revisions"}],"predecessor-version":[{"id":130733,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/posts\/130718\/revisions\/130733"}],"wp:attachment":[{"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/media?parent=130718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/categories?post=130718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/tags?post=130718"},{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/case-study-category?post=130718"},{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/resource_category?post=130718"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/wf_post_folders?post=130718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}