{"id":122148,"date":"2026-03-04T09:45:03","date_gmt":"2026-03-04T08:45:03","guid":{"rendered":"https:\/\/frisbii.com\/?p=122148"},"modified":"2026-03-04T11:02:26","modified_gmt":"2026-03-04T10:02:26","slug":"hamburger-morgenpost-abo-business","status":"publish","type":"post","link":"https:\/\/frisbii.com\/de\/hamburger-morgenpost-abo-business\/","title":{"rendered":"Hamburger Morgenpost Success Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"122148\" class=\"elementor elementor-122148\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7394e09f e-flex e-con-boxed e-con e-parent\" data-id=\"7394e09f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35c7e573 e-con-full e-flex e-con e-child\" data-id=\"35c7e573\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f51388 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9f51388\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wie die Hamburger Morgenpost mit Frisbii Media ihr Abo-Gesch\u00e4ft neu aufstellte<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-339fa8f5 elementor-widget elementor-widget-text-editor\" data-id=\"339fa8f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Hamburger Morgenpost (MOPO) stieg 2024 auf ein Wochenzeitungs-Konzept um. Im Zuge dessen fand die Integration von Frisbii statt. Gemeinsam mit Frisbii Media gelingt nun ein 360\u00b0-Management aller Print- und Digital-Abonnements. Mit \u00fcber 400.000 t\u00e4glichen Nutzern und monatlich bis zu 7 Millionen Unique Usern ist mopo.de Norddeutschlands reichweitenst\u00e4rkstes regionales Nachrichtenportal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dba8367 e-con-full e-flex e-con e-child\" data-id=\"2dba8367\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11ba966c elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"11ba966c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/elementor\/thumbs\/Success-Story-Hamburger-Morgenpost-_-MOPO-rk08a3vyz4t2cl3eqbmr5azg3ix4e9rrunsenbgknc.webp\" title=\"Success Story &#8211; Hamburger Morgenpost _ MOPO\" alt=\"Success Story - Hamburger Morgenpost _ MOPO\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd7ac91 e-con-full header-glass-2 elementor-hidden-mobile elementor-hidden-mobile_extra e-flex elementor-invisible e-con e-child\" data-id=\"4fd7ac91\" data-element_type=\"container\" data-e-type=\"container\" 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32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32zm0 96c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32zm0 96c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32z\"><\/path><path class=\"fa-primary\" d=\"M256 80c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32zM80 192l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32c0-8.8 7.2-16 16-16zM272 320c-8.8 0-16-7.2-16-16l0-32c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0zM80 288l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32c0-8.8 7.2-16 16-16zm304 16l0-32c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16zM400 64l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32c0-8.8 7.2-16 16-16zM256 208l0-32c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16zm144 16c-8.8 0-16-7.2-16-16l0-32c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIndustrie\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPublishing\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e75ec51 e-flex e-con-boxed e-con e-parent\" data-id=\"e75ec51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-871256d e-con-full e-flex e-con e-child\" data-id=\"871256d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a77b158 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a77b158\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die MOPO \u2013 Rund um die Uhr online und ein w\u00f6chentliches Premiumprodukt in Print <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac6c01 elementor-widget elementor-widget-text-editor\" data-id=\"2ac6c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der Printmarkt ver\u00e4ndert sich rasant und Boulevardzeitungen wie die <a href=\"https:\/\/www.mopo.de\/\" target=\"_blank\" rel=\"noopener\">MOPO<\/a> gestalten die Ver\u00e4nderungen im Markt aktiv. Im April 2024 entschied sich der Verlag, von einer t\u00e4glichen auf eine umfangreichere w\u00f6chentliche Printausgabe umzusteigen und gleichzeitig das digitale Angebot zu optimieren.<\/p><p>Mit dem \u00fcbergreifenden Abo hat die Print-Leserschaft Zugriff auf das digitale Angebot und wird so neben den ausf\u00fchrlicheren Geschichten in Print, digital stets auf den neusten Stand in und um Hamburg gebracht. Das Angebot wird durch einen t\u00e4glichen Newsletter erg\u00e4nzt, der einerseits altbekannte Elemente aus der t\u00e4glichen Printausgabe und andererseits das Bed\u00fcrfnis nach einem abgeschlossenen Produkt vereint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d115eb7 e-flex e-con-boxed e-con e-parent\" data-id=\"d115eb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-819ff1a e-con-full e-flex e-con e-child\" data-id=\"819ff1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d726550 elementor-widget elementor-widget-text-editor\" data-id=\"d726550\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8222;Der gr\u00f6\u00dfte Vorteil von <a href=\"https:\/\/frisbii.com\/de\/media-entertainment\/\">Frisbii Media<\/a> ist, dass wir alle unsere Produkte in einem System managen k\u00f6nnen. Kunden f\u00fcr Print, E-Paper und das digitale Plus-Abo sind alle in einem System, wodurch wir auch einfacher Produkt-Bundles anbieten k\u00f6nnen. Das erspart uns viel manuelle Arbeit und erm\u00f6glicht zentrale Datenzugriffe.&#8220;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58958a1 e-con-full e-flex e-con e-child\" data-id=\"58958a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ea8b7cc e-con-full e-flex e-con e-child\" data-id=\"ea8b7cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ff194 elementor-widget elementor-widget-image\" data-id=\"13ff194\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"166\" height=\"74\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/2026\/03\/Hamburger-Morgenpost-Logo.webp\" class=\"attachment-large size-large wp-image-122149\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b70f1a7 elementor-widget elementor-widget-icon-box\" data-id=\"b70f1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDana Schl\u00fcnzen\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDirector Product Hamburger Morgenpost\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59ad2ab0 e-flex e-con-boxed e-con e-parent\" data-id=\"59ad2ab0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37ac2a44 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"37ac2a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/elementor\/thumbs\/Success-Story-Hamburger-Morgenpost-_-MOPO-2-rk089xb3nak23bcysqsd5un7xttjwe1nhr80adqbuw.webp\" title=\"Success Story &#8211; Hamburger Morgenpost _ MOPO (2)\" alt=\"A group of young professionals brainstorm at a table.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce036b4 e-flex e-con-boxed e-con e-parent\" data-id=\"ce036b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1077d23 e-con-full e-flex e-con e-child\" data-id=\"1077d23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7181695 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7181695\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mit Frisbii Media werden alle Produkttypen in einem System verwaltet <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa59ff3 elementor-widget elementor-widget-text-editor\" data-id=\"fa59ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr die MOPO war insbesondere wichtig, alle Produkte in einem System managen zu k\u00f6nnen, um das Verkaufen von Bundles (etwa Print &amp; Plus-Abo) zu erm\u00f6glichen und Kundendaten zu zentralisieren. Das vereinfacht zum einen das Abo-Management und reduziert auch manuelle Aufw\u00e4nde im Kundenservice, da Service-Mitarbeitende nicht auf verschiedene Systeme je nach Print- oder Digital-Abo zugreifen m\u00fcssen, sondern alles zentral einsehen k\u00f6nnen.<\/p><p><strong>Herausforderungen:<\/strong><\/p><ul><li>Dezentrale Nutzerdaten und SSO<\/li><li>Dezentrale Rechnungserstellung<\/li><li>Komplizierte Bundlingoptionen<\/li><\/ul><p>\u00a0<\/p><p><strong>Resultat: Hoher manueller Aufwand im Management der Abos und im Kundenservice<\/strong><\/p><p>Im Rahmen des Best-of-Breed-Ansatzes von Frisbii Media konnte die MOPO auf viele Integrationsm\u00f6glichkeiten mit Umsystemen aus dem Verlagsbereich zugreifen. Anwendungen wie Upscore f\u00fcr die Paywall und Analytics mit Bardohn und opensubs wurden nahtlos und einfach verkn\u00fcpft.<\/p><p><strong>Die Vorteile von Frisbii Media<\/strong><\/p><ul><li>Ein zentrales SSO f\u00fcr alle Produkttypen<\/li><li>Zentrale Rechnungs\u00fcbersicht<\/li><li>Einfaches Produktbundling m\u00f6glich<\/li><li>Nahtlose Integration notwendiger Umsysteme im Best-of-Breed-Ansatz<\/li><li>Pers\u00f6nliche und zuverl\u00e4ssige Betreuung<\/li><\/ul><p>\u00a0<\/p><p><strong>Resultat: Mehr \u00dcberblick, weniger Aufwand!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8362229 e-flex e-con-boxed e-con e-parent\" data-id=\"8362229\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-03f04e7 e-con-full e-flex e-con e-child\" data-id=\"03f04e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db59f3 elementor-widget elementor-widget-text-editor\" data-id=\"1db59f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8222;Was Frisbii Media wirklich von anderen Anbietern entscheidet, ist die Erreichbarkeit. Selbst, wenn ein Thema nicht sofort f\u00fcr die Plattform-Roadmap aufgegriffen werden kann, wird es ernst genommen und mit uns besprochen. Man merkt einfach, dass sich das Frisbii-Team um uns k\u00fcmmert.&#8220;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b81eb5d e-con-full e-flex e-con e-child\" data-id=\"b81eb5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f6b5b57 e-con-full e-flex e-con e-child\" data-id=\"f6b5b57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0300289 elementor-widget elementor-widget-image\" data-id=\"0300289\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"166\" height=\"74\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/2026\/03\/Hamburger-Morgenpost-Logo.webp\" class=\"attachment-large size-large wp-image-122149\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f34dd elementor-widget elementor-widget-icon-box\" data-id=\"a3f34dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDana Schl\u00fcnzen\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDirector Hamburger Morgenpost\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b27c979 e-flex e-con-boxed e-con e-parent\" data-id=\"5b27c979\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28039756 e-con-full e-flex e-con e-child\" data-id=\"28039756\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af2e354 elementor-invisible elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"5af2e354\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\tFrisbii Media unterst\u00fctzt Dein Abo-Business bei der Transformation\t<\/h3>\n\t\t\t<div class=\"qodef-m-text\"><p>Mit einer modernen Subscription Management-Plattform im Best-of-Breed-Ansatz unterst\u00fctzen wir Dich aktiv bei der Transformation Deines Abo-Business - von konsolidierten Daten hin zu einer nahtlosen Customer Journey.<\/p><p>Sprich mit unseren Medien-Experten und wir finden eine L\u00f6sung, die zu Deinem Verlagsmodell passt.<\/p><\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce23864 elementor-widget elementor-widget-button\" data-id=\"ce23864\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/frisbii.com\/de\/demo-buchen\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sales kontaktieren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wie die Hamburger Morgenpost mit Frisbii Media ihr Abo-Gesch\u00e4ft neu aufstellte Die Hamburger Morgenpost (MOPO) stieg 2024 auf ein Wochenzeitungs-Konzept um. Im Zuge dessen fand die Integration von Frisbii statt. Gemeinsam mit Frisbii Media gelingt nun ein 360\u00b0-Management aller Print- und Digital-Abonnements. Mit \u00fcber 400.000 t\u00e4glichen Nutzern und monatlich bis zu 7 Millionen Unique Usern [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[185],"tags":[212],"case-study-category":[299],"resource_category":[],"wf_post_folders":[169],"class_list":["post-122148","post","type-post","status-publish","format-standard","hentry","category-kundenreferenzen","tag-media-entertainment-de","case-study-category-media-entertainment-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/posts\/122148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/comments?post=122148"}],"version-history":[{"count":8,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/posts\/122148\/revisions"}],"predecessor-version":[{"id":122180,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/posts\/122148\/revisions\/122180"}],"wp:attachment":[{"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/media?parent=122148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/categories?post=122148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/tags?post=122148"},{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/case-study-category?post=122148"},{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/resource_category?post=122148"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/frisbii.com\/de\/wp-json\/wp\/v2\/wf_post_folders?post=122148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}