{"id":119959,"date":"2025-12-03T08:54:34","date_gmt":"2025-12-03T07:54:34","guid":{"rendered":"https:\/\/frisbii.com\/kouneli-playboy-digital-subscriptions\/"},"modified":"2026-01-15T16:45:27","modified_gmt":"2026-01-15T15:45:27","slug":"kouneli-playboy-digital-subscriptions","status":"publish","type":"post","link":"https:\/\/frisbii.com\/da\/kouneli-playboy-digital-subscriptions\/","title":{"rendered":"Kouneli Success Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"119959\" class=\"elementor elementor-119959 elementor-118865\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7394e09f e-flex e-con-boxed e-con e-parent\" data-id=\"7394e09f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35c7e573 e-con-full e-flex e-con e-child\" data-id=\"35c7e573\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f51388 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9f51388\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Kouneli <\/b> and Playboy master the switch to digital subscriptions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-339fa8f5 elementor-widget elementor-widget-text-editor\" data-id=\"339fa8f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With their brand Playboy Germany, Kouneli redefines the subscription model for digital and print as a 360\u00b0 media brand. Read in our success story, how Kouneli did it with an agile strategy and the right subscription management platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dba8367 e-con-full e-flex e-con e-child\" data-id=\"2dba8367\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11ba966c elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"11ba966c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/elementor\/thumbs\/Success-Story-Kouneli-1-rflqufspzzmcafri6exytoq3li12he7a8hiqjjnzpk.webp\" title=\"Success Story &#8211; Kouneli (1)\" alt=\"A white bunny in a basket\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd7ac91 e-con-full header-glass-2 elementor-hidden-mobile elementor-hidden-mobile_extra e-flex elementor-invisible e-con e-child\" data-id=\"4fd7ac91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5461f09d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5461f09d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"166\" height=\"74\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/2025\/12\/Kouneli-Logo.webp\" class=\"attachment-large size-large wp-image-118868\" alt=\"Playboy\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ad645f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"28ad645f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197c4caf elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"197c4caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path class=\"fa-secondary\" opacity=\".4\" d=\"M0 160l160 0L192 32 93.7 32C75.5 32 58.9 42.3 50.7 58.5L0 160zm160 0l128 0 0 96c0 17.7-14.3 32-32 32l-64 0c-17.7 0-32-14.3-32-32l0-96zM256 32l32 128 160 0L397.3 58.5C389.1 42.3 372.5 32 354.3 32L256 32z\"><\/path><path class=\"fa-primary\" d=\"M160 160L0 160 0 416c0 35.3 28.7 64 64 64l320 0c35.3 0 64-28.7 64-64l0-256-160 0 0 96c0 17.7-14.3 32-32 32l-64 0c-17.7 0-32-14.3-32-32l0-96z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tProducts\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMedia\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd9acee elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"7dd9acee\" data-element_type=\"widget\" data-e-type=\"widget\" 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9.6-10.3 16.7-10.3l76.4 0C475.5 81.6 375.3 0 256 0c-39.4 0-76.7 8.9-110 24.8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRegion\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGermany\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38fb152d elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"38fb152d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path class=\"fa-secondary\" opacity=\".4\" d=\"M0 192L0 448c0 35.3 28.7 64 64 64l192 0 192 0c35.3 0 64-28.7 64-64l0-256 0-128c0-35.3-28.7-64-64-64L256 0c-35.3 0-64 28.7-64 64l0 64L64 128c-35.3 0-64 28.7-64 64zm64 16c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32zm0 96c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32zM256 80c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32zm0 96c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32zm0 96c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16l0-32zM384 80c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 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32c0 8.8-7.2 16-16 16l-32 0c-8.8 0-16-7.2-16-16zm144 16c-8.8 0-16-7.2-16-16l0-32c0-8.8 7.2-16 16-16l32 0c8.8 0 16 7.2 16 16l0 32c0 8.8-7.2 16-16 16l-32 0z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIndustry\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPublishing\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e75ec51 e-flex e-con-boxed e-con e-parent\" data-id=\"e75ec51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-871256d e-con-full e-flex e-con e-child\" data-id=\"871256d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a77b158 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a77b158\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kouneli &amp; Playboy - the 360\u00b0 media brand  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac6c01 elementor-widget elementor-widget-text-editor\" data-id=\"2ac6c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.kouneli.de\/\" target=\"_blank\" rel=\"noopener\">Kouneli Media<\/a> is a young media company that was founded in 2019. Kouneli publishes the <a href=\"https:\/\/www.playboy.de\/\" target=\"_blank\" rel=\"noopener\">German Playboy<\/a> magazine and as of 2021 the German Sports Illustrated. The company is managed by the founders Myriam Karsch (Managing Partner) and Florian Boitin (Editor in Chief).<\/p><p>The German Playboy describes itself as a 360\u00b0 media brand providing multi-media information such as behind-the-scenes material from photo shoots, background information and interviews across different channels to reach a wider audience (e.g. via newsletter, YouTube, Instagram, print and website).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d115eb7 e-flex e-con-boxed e-con e-parent\" data-id=\"d115eb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-819ff1a e-con-full e-flex e-con e-child\" data-id=\"819ff1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d726550 elementor-widget elementor-widget-text-editor\" data-id=\"d726550\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Frisbii&#8217;s philosophy is digital-first which is very new and unique. Usually, most <a href=\"https:\/\/frisbii.com\/media-entertainment\/\">subscription management tools for publishers<\/a> start with print and only treat digital as an add-on. For us, it was very interesting to turn this process around and focus on digital subscriptions. It fit our strategy.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58958a1 e-con-full e-flex e-con e-child\" data-id=\"58958a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ea8b7cc e-con-full e-flex e-con e-child\" data-id=\"ea8b7cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ff194 elementor-widget elementor-widget-image\" data-id=\"13ff194\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"166\" height=\"74\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/2025\/12\/Kouneli-Logo.webp\" class=\"attachment-large size-large wp-image-118868\" alt=\"Playboy\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b70f1a7 elementor-widget elementor-widget-icon-box\" data-id=\"b70f1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMyriam Karsch\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tManaging Partner at Kouneli Media\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59ad2ab0 e-flex e-con-boxed e-con e-parent\" data-id=\"59ad2ab0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37ac2a44 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"37ac2a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/elementor\/thumbs\/Success-Story-Kouneli-2-rflq3ip49srpsgv6da1lwz9v58pn1gc0v8x4r9kvwo.webp\" title=\"Success Story &#8211; Kouneli 2\" alt=\"A stack of magazines\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce036b4 e-flex e-con-boxed e-con e-parent\" data-id=\"ce036b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1077d23 e-con-full e-flex e-con e-child\" data-id=\"1077d23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7181695 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7181695\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transparent subscription management to get rid of silos  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa59ff3 elementor-widget elementor-widget-text-editor\" data-id=\"fa59ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Karsch and Boitin knew early on that they wanted to continue the digital transformation of the German Playboy when they founded Kouneli and took over the Playboy license. Their goal was to streamline processes and create more transparency for their data management.<\/p><p>After a market analysis, Kouneli went with Frisbii Media since the subscription management platform was able to fulfill all requirements from insightful reports to managing complex digital subscriptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8362229 e-flex e-con-boxed e-con e-parent\" data-id=\"8362229\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-03f04e7 e-con-full e-flex e-con e-child\" data-id=\"03f04e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db59f3 elementor-widget elementor-widget-text-editor\" data-id=\"1db59f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Surprisingly, the majority of our readers are subscribed to the most expensive subscription tier (All Access). On average, 67% of all new subscriptions are All Access which is amazing. We actually planned with 50%.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b81eb5d e-con-full e-flex e-con e-child\" data-id=\"b81eb5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f6b5b57 e-con-full e-flex e-con e-child\" data-id=\"f6b5b57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0300289 elementor-widget elementor-widget-image\" data-id=\"0300289\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"166\" height=\"74\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/2025\/12\/Kouneli-Logo.webp\" class=\"attachment-large size-large wp-image-118868\" alt=\"Playboy\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f34dd elementor-widget elementor-widget-icon-box\" data-id=\"a3f34dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMyriam Karsch\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tManaging Partner at Kouneli Media\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-280a1b4d e-flex e-con-boxed e-con e-parent\" data-id=\"280a1b4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f2613fa e-con-full e-flex e-con e-child\" data-id=\"4f2613fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59d8b3bf elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"59d8b3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From ad-financed website to a closed paid system<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439d5c33 elementor-widget elementor-widget-text-editor\" data-id=\"439d5c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After implementing Frisbii Media in 2023, Kouneli took the next logical step: they created a closed website that offered readers everything at one place: freemiums, Playboy +PLUS and All Access.<\/p><ul><li>With the freemium area, even non-paying readers are registered and can provide insights into preferred content and how the usual journey from freemium to paid subscription looks like.<\/li><li>It is also easier to communicate with freemium and +PLUS readers to inform them about upgrades or editorial highlights.<\/li><li>With agile decision making, the new subscription model was launched parallel to a new website that is modular and therefore adapts to different user groups.<\/li><\/ul><p>\u00a0<\/p><p><strong>From July 2024 to July 2025, paid content subscribers for Premium, +PLUS and All Access grew by 21%.<\/strong> \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db93145 e-flex e-con-boxed e-con e-parent\" data-id=\"db93145\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee01416 e-con-full e-flex e-con e-child\" data-id=\"ee01416\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff4597 elementor-widget elementor-widget-text-editor\" data-id=\"8ff4597\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;The secret to our success is probably our agility and our passion. We know our product and our users. And another thing: we are truly unique on the market. There is not a single other product that can be compared to the Playboy.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f57e612 e-con-full e-flex e-con e-child\" data-id=\"f57e612\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e1989f3 e-con-full e-flex e-con e-child\" data-id=\"e1989f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a9614 elementor-widget elementor-widget-image\" data-id=\"b3a9614\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"166\" height=\"74\" src=\"https:\/\/frisbii.com\/wp-content\/uploads\/2025\/12\/Kouneli-Logo.webp\" class=\"attachment-large size-large wp-image-118868\" alt=\"Playboy\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f370e74 elementor-widget elementor-widget-icon-box\" data-id=\"f370e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMyriam Karsch\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tManaging Partner at Kouneli Media\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b27c979 e-flex e-con-boxed e-con e-parent\" data-id=\"5b27c979\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28039756 e-con-full e-flex e-con e-child\" data-id=\"28039756\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af2e354 elementor-invisible elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"5af2e354\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-title\">\n\t\tFrisbii Media supports your transformation\t<\/h3>\n\t\t\t<div class=\"qodef-m-text\"><p>Frisbii Media provides a subscription management platform with a best-of-breed approach to enable your transformation towards digital subscription models, centralized data management and streamlined processes.<\/p><p>Set up a meeting with our media experts and let's discuss your goals.<\/p><\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce23864 elementor-widget elementor-widget-button\" data-id=\"ce23864\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/frisbii.com\/book-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kouneli and Playboy master the switch to digital subscriptions With their brand Playboy Germany, Kouneli redefines the subscription model for digital and print as a 360\u00b0 media brand. Read in our success story, how Kouneli did it with an agile strategy and the right subscription management platform. Products Media Region Germany Industry Publishing Kouneli &amp; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[184],"tags":[197],"case-study-category":[293],"resource_category":[],"wf_post_folders":[169],"class_list":["post-119959","post","type-post","status-publish","format-standard","hentry","category-kundecase","tag-media-entertainment-da","case-study-category-media-entertainment-da"],"acf":[],"_links":{"self":[{"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/posts\/119959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/comments?post=119959"}],"version-history":[{"count":2,"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/posts\/119959\/revisions"}],"predecessor-version":[{"id":119966,"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/posts\/119959\/revisions\/119966"}],"wp:attachment":[{"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/media?parent=119959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/categories?post=119959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/tags?post=119959"},{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/case-study-category?post=119959"},{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/resource_category?post=119959"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/frisbii.com\/da\/wp-json\/wp\/v2\/wf_post_folders?post=119959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}